Germany

Germany Market Research

Mintel’s Germany market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about German consumers.

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Related to: 'Germany'

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    82% of Germans drink any juice, with 16-34s the biggest users. Considering men are higher users (71% of whom drink any juice vs 59% of women), engaging women remains a core growth opportunity for juice..."
    Carbonated Soft Drinks - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers colas, lemon, orange and other flavoured carbonated soft drinks. It excludes carbonated fruit juices and waters. Market size is based on retail (off trade) and..."
    Spirits - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers all spirits (distilled beverages) and liqueurs (flavoured with fruit, herbs etc.). Market size is based on retail (off trade) and non-retail (on trade and food/other industries) sales...."
    72% of Germans use convenience food & drink products, rising to 90% of 16-34s. Usage declines with age, however, which must be addressed in light of Germany's ageing society. There is growing demand for more natural ingredients in convenience food & drink, with 50% of category users agreeing that such..."

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    A balance between low-, no-alcohol, and classic spirit launches will be crucial for long-term brand relevance. Alcohol imitation drinks will bring some fresh insights into the category. A Mintel Analyst..."
    Our carbonated soft drinks industry report Germany shows that brands have the opportunity to target women and over-45-year-olds with functional CSDs. Less sweet flavours are also a way to spark interest among health-conscious consumers in Germany, whilst brands may gain further carbonated soft drinks market share in Germany through the..."
    Tea and Infusions - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This report covers packaged and unpackaged black, green, oolong, white and Pu'er teas, infusions and yerba mate. It excludes RTD liquid products. Market size is based on retail..."
    Our hot chocolate and tea in Germany market research shows that flavour and concept innovation will help to grow the categories. A focus on permissible indulgence and functional health claims remain key to keep German consumers engaged. Katrin Förster, Research Analyst - Food & Drink, Germany..."
    Energy Drinks - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers sugar-free and regular energy drinks and shots. Energy drinks are marketed with additives specifically designed to increase alertness. Market size comprises sales through all retail channels..."
    Consumers’ animal welfare, sustainability, and ultra-processed concerns align with the government's organic agriculture goals. To democratise the organic category, retailers can offer private label alternatives for organic food in Germany. Khalid Peerbaccus, Senior Analyst - Food & Drink..."
    Our Germany functional food ingredients research shows that targeting an ageing society with age-appropriate functional concepts, and focusing on new and more natural ingredients, could ensure further category growth. Katrin Förster, Research Analyst - Food & Drink, Germany ..."
    Milk - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers liquid, powdered and flavoured cow's milk. It excludes condensed, evaporated, sour and cultured milk. Market size is based on retail and non-retail sales. Market size for Milk..."

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