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A Year of Innovation in Instant Noodles 2026

The category is evolving through low-calorie and vegetable-led formulations, bold flavour exploration, private-label activity and microwaveable formats. Anis Pauzi, Associate Analyst (Innovation) ..."

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The Future of Ice Cream 2026

Shift from mass indulgence to smarter indulgence with ice cream that delivers more refreshment, more satisfaction, more cultural discovery and more sensory impact. Honorata Jarocka, Associate Director ..."

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The Future of Instant Noodles 2026

Instant noodles are building on their core strengths of convenience and value, with innovation creating distinctive, engaging, higher-quality experiences. Seoyoun Lee, Associate Principal Analyst - Mintel Food and Drink ..."

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The Future of Bottled Water 2026

Hydration will become a platform for health outcomes, driving competition around weight management. Water stewardship will be essential for consumer trust. Heng Hong Tan, Associate Principal ..."

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A Year of Innovation in Aircare 2026

As consumer expectations evolve, brands have opportunities to redefine naturalness, fragrance and functionality, without losing sight of core needs. Luke Santos, Household Care Analyst ..."

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UK Future of Tech in the Home: 2026

Smart home technology is already part of everyday life for most UK consumers, with 84% owning at least one smart home device. However, adoption remains uneven, dominated by..."

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The Future of Haircare 2026

A strong focus on hair health drives the new wash schedule, interest in condition-centric scalp care and curiosity about medically supported hair treatment plans. Lauren Goodsitt, Director - Beauty..."

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The Future of Cooking and Pasta Sauces 2026

Appeal to cost-conscious cooks with versatility, global flavors and nutritious formats. Looking ahead, upcycled, aromatic and umami-rich sauces will stand out. Jenny Zegler, Director, Mintel Food & Drink ..."

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A Year of Innovation in Baby Food and Milk 2026

Baby food and milk are evolving towards greater transparency, sustainability and evidence-backed health benefits, as brands balance functionality with cleaner formulations. Anis Pauzi, Associate Analyst (Innovation) ..."

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The Future of Colour Cosmetics 2026

The future belongs to brands that deliver emotional depth, personal relevance and adaptive solutions as consumers expect high-performance, sensorial formulas. Clotilde Drapé, Global Beauty Analyst..."

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The Future of Soap, Bath and Shower 2026

Visible evidence of efficacy, sensorial experiences and connected health tech move SBS far beyond basic hygiene. Lauren Goodsitt, Director - Beauty & Personal Care ..."

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