Ireland

Ireland Market Research

Mintel’s Ireland market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about Irish consumers.

Our reports help you to:

Understand your market
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    This report provides an analysis of the current state of attitudes to food waste in RoI and NI. It focuses on the financial, social and legislative drivers behind food waste and food waste reduction, including the impact of the cost of living crisis and pieces of legislation such as the..."
    This report looks at the following areas:Main drivers and dynamics within the current account market.Ownership of current accounts and the types of accounts owned.Where consumers hold their main and non-main current accounts.Current account activity over the last 12 months.General attitudes towards current accounts and current account providers.The potential market for..."
    The cost of living crisis in Ireland continues to reshape consumer spending, emphasizing frugality and essential purchases. Consumers are choosing cheaper utilities, homemade meals, and discounts, adapting to inflation while hoping for post-pandemic relief.This report looks at the following areas:The impact of the rising cost of living on consumers’ financial..."
    Cost remains a significant factor for both NI and RoI consumers when it comes to a night out, with 81% in both NI and RoI finding a night out too expensive. Indeed, 72% of RoI and 74% of NI say that the cost of living crisis has seen them spend..."
    This report looks at the following areas: The impact of the cost of living crisis on mobile phone usage for Irish consumers. Which handset brands are the most prevalent among Irish smartphone users. Which phone networks are the most used among consumers and if consumers prefer prepaid or postpaid subscriptions. ..."
    The cost of living crisis in Ireland has influenced snacking choices, with affordability prioritised. However, as situations improve, there are promising opportunities for the Irish snack market to improve, allowing consumers to reconnect with their favourite brands.This report looks at the following areas:The lingering effects of the cost of living..."

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    This report looks at the following areas:The impact of the cost of living crisis on the cheese marketThe growth of the Irish cheese industryOpportunities for improved sustainability practicesThe impact of the conflict in UkraineInspiration of social media trends on consumers’ cheese use.The cost of living crisis helped stimulate greater use..."
    The cost-of-living crisis continues to see Irish consumers constrict their spending in many areas – including VMS products, with 46% of NI and 49% of RoI consumers noting financial concerns have seen them cut back on VMS spending.This report looks at the following areas:The impact of the cost-of-living crisis on..."
    Despite intense pressures on consumers’ finances – particularly in NI where, in addition to elevated inflation, car insurance premiums increased by almost 40% in 2023 – fully comprehensive cover remains the cover of choice for Irish motorists, illustrating the resilience of the product. Even when consumers were cutting back elsewhere,..."
    This report looks at the following areas:Exploring the impact of increasing holiday prices and their influence on consumer behaviour and financial planning.Investigation into the effects of the rising cost of living on the recovery of the Irish travel market.Examination of current trends in Irish holiday bookings and future intentions.Analysis of..."
    As costs soar, doors open for retail subscription models. Social commerce is shattering traditional barriers, while delivery methods explore greener horizons.Sam Fryers, Research Analyst - Ireland ..."
    With consumers feeling the effects of rising costs of living, coffee shops can benefit from presenting as an affordable foodservice and night-out activity. Brian O'Connor, Category Director - Irish Reports ..."