Ireland

Ireland Market Research

Mintel’s Ireland market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about Irish consumers.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    As costs soar, doors open for retail subscription models. Social commerce is shattering traditional barriers, while delivery methods explore greener horizons.Sam Fryers, Research Analyst - Ireland ..."
    With consumers feeling the effects of rising costs of living, coffee shops can benefit from presenting as an affordable foodservice and night-out activity.Brian O'Connor, Category Director - Irish Reports ..."
    While 2023 was a year of decline for mortgage lending, an expected reduction in interest rates will boost affordability considerably, stimulating renewed demand.Brian O'Connor, Category Director - Irish Reports ..."
    Cost of living pressures have shifted consumers priorities when choosing where to stay, with hotels facing stiffer competition from other providersBrian O'Connor, Category Director - Irish Reports ..."
    As high cost of living limits frequent dining out for many, third-parties and grocery retailers break new ground on food convenience and personalised experiences.Sam Fryers, Research Analyst - Ireland ..."
    While the current economic climate has fostered a defensive consumer mindset, stronger economic performance over the next year will stimulate more demand for loans.Brian O'Connor, Category Director - Irish Reports ..."
    As the cost-of-living crisis forces consumers to seek affordable healthy eating options, simplicity and better-for-you claims are poised to flourish.Sam Fryers, Research Analyst - Ireland ..."
    The growth of the bread and baked goods market will see consumers seek out added value as well as creative flavours and textures.Brian O'Connor, Category Director - Irish Reports ..."
    Despite cost pressures on consumer food and drink spend, many value the qualities of artisanal products, but brands will need to work harder to justify price tags.Brian O'Connor, Category Director - Irish Reports ..."
    Faced with higher costs of living, consumers are seeking out better value for money, which is seeing more turn towards own-label groceries, as well as discounters.Sam Fryers, Research Analyst - Ireland ..."
    With consumers watching their finances more carefully in 2023, discounters are poised to benefit. Brian O'Connor, Category Director - Irish Reports ..."
    While old habits die hard, the pandemic added momentum to already-underway changes in payment behavior and made consumers more open to innovations.Brian O'Connor, Category Director - Irish Reports ..."