North America

North America Market Research

Mintel’s market research reports make sure you always see the bigger picture with coverage across the U.S. and Canada. Our unrivalled research and analysis let you compare sales, strategies and consumer behaviour, offering a 360-degree view of the business environment.

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    Oral Hygiene - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers toothpaste, toothbrush and mouthwash and ancillary oral hygiene products. Market size comprises sales through all retail channels including direct to consumer and via dentists. Market size..."
    Emerging international cuisine types are gaining momentum as consumers expand their culinary repertoires. Consumers take pride in their knowledge of international foods and they are eager to explore regional variations, making food exploration a lifestyle choice across all consumption levels.Despite financial concerns affecting some consumers' willingness to experiment, increased plans..."
    82% of American adults are engaged in some form of weight management. Health needs, motivations, and emotional factors differ widely across different demographics such as BMI, age, and gender, highlighting the growing need for personalized approaches to overcome key obstacles. In response, brands are crafting innovative solutions by leveraging AI..."
    The US vitamins, minerals and supplements (VMS) market is poised for significant growth, projected to reach $37.4 billion in 2024 with a 3.2% increase from the previous year. This growth is driven by a shift towards personalized health solutions, with consumers increasingly seeking VMS products tailored to their unique needs...."

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    More than half of the population are Conscious Consumers, who proactively pay attention to brands' mission or social purpose, and strive to prioritize buying brands whose moral values and beliefs align with their own. Socially conscious shopping requires time and effort, and consumers' ethical considerations vary across categories. Brands interested..."
    The personal care product market presents a significant consumer growth opportunity, particularly through the addition of wellness and appearance benefits, emphasizing self-care rituals that go beyond hygienic need. The market remains rather stable at over $55bn in 2024 (+1.4%), thanks to its functional nature. Achieving long-term growth hinges on brands'..."

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    The US drug store market is navigating a complex landscape marked by economic resilience amid high inflation and interest rates. Consumer behaviors are shifting, with a heightened focus on price-consciousness and a notable increase in online shopping, especially among younger generations. A key reason drug stores are losing some customers..."
    The last five years has brought both hardship and opportunity to multicultural consumers. In addition to its human toll, COVID led to disproportionate job loss, followed by high inflation. The Black Lives Matter movement, AAPI hate and anti-immigration sentiment also deeply impacted many. These consumers have persevered throughout it all,..."
    Milk - Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers liquid, powdered and flavoured cow's milk. It excludes condensed, evaporated, sour and cultured milk. Market size is based on retail and non-retail sales. Market size for Milk..."
    Diners' perspective on disruptive restaurant technologies is complicated. They prioritize and appreciate consistency, speed, and convenience, yet they are wary of technology that feels too unfamiliar or invasive. They appreciate technology like personalized suggestions but are cautious about privacy concerns and app fatigue. Innovations that make off-premise dining more accessible..."
    Just as many vacationers take a DIY approach to vacation planning, they take a similar tact when it comes to vacation activities. That is to say, 43% of vacationers would rather do a self-guided tour of a destination, rather than pay for a professionally guided one (23%). This is surprising,..."
    Although the cost of owning P&C insurance has risen over the years, carriers still have the tools to mitigate the risk of customer churn, while unlocking key growth segments in the process.The tried-and-tested bundle deal remains the most effective retention tool, especially in today's insurance climate marred by rising premiums...."