North America

North America Market Research

Mintel’s market research reports make sure you always see the bigger picture with coverage across the U.S. and Canada. Our unrivalled research and analysis let you compare sales, strategies and consumer behaviour, offering a 360-degree view of the business environment.

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    US Digestive Health Market Report 2026

    Over 80% of consumers experienced some form of digestive issue last year, a figure that starkly reveals just how widespread digestive discomfort is. Yet, the vulnerability of the..."

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    Canada Colour Cosmetics Market Report 2026

    Colour cosmetics in Canada are under pronounced spending pressure: 58% of users have reduced makeup purchases in response to inflation, tariffs and global unrest, placing pressure on the..."

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    US In-store Bakery Market Report 2026

    Fewer consumers are buying in-store bakery products than a year ago, with the sharpest drops in everyday staples like sliced bread and bagels as shoppers shift from routine..."

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    US Makeup Accessories Market Report 2026

    Despite economic pressure, makeup accessories remain relatively resilient due to their low price point. Even as households face pressure, consumers continue to invest in tools that elevate results..."

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    US Chocolate Confectionery Market Report 2026

    In 2026, the US chocolate is shaped by rising costs, shifting consumption habits and evolving definitions of indulgence. Notably, 1 in 5 chocolate consumers now eat it daily,..."

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    US Aircare (Home Fragrance) Market Report 2026

    The US aircare market is valued at $8.6 billion in 2026, with growth of 2% year-over-year and forecast to reach $9.28 billion by 2031. Despite this steady outlook,..."

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    Canada Fruit and Vegetables Market Report 2026

    Household budgets continue to be under pressure, with 80% of shoppers seeking deals when purchasing fruit and vegetables. Tight budgets limit fruit and vegetables choices for 57% of..."

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    US Body Cleansing: Winning Innovation Territories 2026

    Body cleansing wins when it feels personal, purposeful and performance-led. Growth: +21% Conversations: 1,025,938 Explore emerging trends and territories within real consumer behavior, obtaining actionable and predictive direction to drive winning..."

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    US Consumer Approach to Protein: 2026

    Protein has shifted from being just a dietary staple to the heart of consumer culture, now referenced 57% more frequently in social media than a year ago. One-third..."

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    Facial Skincare – Market Dynamics

    Mintel’s Facial Skincare Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."

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    Bodycare – Market Dynamics

    Mintel’s Bodycare Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."

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    US Winter Holiday Shopping: Recap and Outlook 2026

    Following moderate, single-digit winter holiday sales growth in 2025, consumers will enter the 2026 season with a familiar mix of resilience and caution.This winter holiday season will be..."

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