North America

North America Market Research

Mintel’s market research reports make sure you always see the bigger picture with coverage across the U.S. and Canada. Our unrivalled research and analysis let you compare sales, strategies and consumer behaviour, offering a 360-degree view of the business environment.

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    US Dishwashing Products Market Report 2025

    The US dishwashing products market is valued at $4.5bn in 2025, reflecting 0.7% YoY growth sustained by price increases even as sales volume remains under pressure. The category's..."

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    US Yogurt and Yogurt Drinks Market Report 2025

    The yogurt category is in a great spot: sales continue to increase, year-over-year consumption stays steady and new innovations have kept consumers engaged in the category. Though still..."

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    Canada Sports Gambling Market Report 2025

    A remarkable 85% of Canadian men aged 20-34 plan to bet within six months, underscoring just how central this demographic has become to the category’s future. Ontario has..."

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    US Pizza Market Report 2025

    Category growth has slowed amid cautious consumer spending, but pizza remains a consumer favorite, and pizza's versatile form means that it has nearly unlimited scope for innovation. Pizza..."

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    US Restaurant Breakfast and Brunch Trends Report 2025

    Return to offices and on-the-go needs have helped bolster foodservice breakfast/brunch post-pandemic, but today's economically cautious consumer keeps value and convenience at the center of decision-making. Economic headwinds..."

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    America’s Pet Owners Consumer Report 2025

    As pandemic-fueled growth moderates, pet sector spending is plateauing and is forecast to grow just 2.9% YoY in 2025, but high prices remain. Demand stagnation requires investment in..."

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    US Path to Purchase – Spotlight on Beauty: 2025

    The consumer journey in the beauty and personal care sector is a complex process shaped by a mix of emotional, social and practical drivers. This journey is dynamic,..."

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    Canada Grocery Retailing Market Report 2025

    Consumers are prioritizing Canadian purchases in grocery stores amidst a groundswell of national pride. However, those Canadian purchases aren't spread throughout the store evenly. Consumers are disproportionately shifting..."

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    US Streaming Audio Market Report 2025

    Audio streaming has become a cornerstone of daily life for many. However, the market faces a significant challenge, 70% of consumers see little difference between major platforms. This..."

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    US Diversity, Equity, Inclusion and Belonging Consumer Report 2025

    Between sweeping anti-DEI executive orders and the viral influence of conservative social media activists, the US has seen a surge of anti-DEI backlash since 2024. However, this wave..."

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    Canada Chocolate and Non-Chocolate Confectionery Market Report 2025

    Canadians love chocolate and candy, with nearly everyone indulging in chocolate, and many also enjoying non-chocolate confections. However, chocolate holds a deeper connection for Canadians, thanks to its..."

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    US Buy Now, Pay Later Market Report 2025

    BNPL hits the credit sweet spot by offering flexibility without the baggage. As adoption continues to grow, however, its risks become more prominent: Nearly 60% of consumers say that..."

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