North America

North America Market Research

Mintel’s market research reports make sure you always see the bigger picture with coverage across the U.S. and Canada. Our unrivalled research and analysis let you compare sales, strategies and consumer behaviour, offering a 360-degree view of the business environment.

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    When Gen Zs are asked what makes their generation different than Millennials, the most common response is that they're more depressed and stressed; just 13% of Gen Zs..."
    The live entertainment industry in the United States is undergoing significant transformation, shaped by evolving consumer behaviors, technological advancements and external challenges. Among the biggest issues facing the..."
    Consumer behaviors and market dynamics are transforming the pillows and mattresses industry. Rising inflation and tariffs are influencing spending, pushing brands to focus on transparent pricing and affordable,..."
    The outlook on President Trump’s second administration reflects the country's continued, deep political divide; however, there are widespread concerns about the future of American democracy on both sides..."
    The restaurant marketing landscape in the US has evolved over the last two years, with a shift towards digital discovery and social media engagement over more traditional forms..."
    In the dynamic world of gaming, Canada's industry is set to flourish remarkably in 2025. Despite facing economic hurdles like inflation and US tariffs, the sector substantially contributes..."
    Cultural, dietary and lifestyle factors shape snacking behavior among Hispanic consumers in distinct ways. Compared to the general population, Hispanics are less-frequent snackers. In fact, 51% of Hispanic..."
    With higher rates of obesity vs the average, and significant sources of stress, Hispanic consumers could benefit from improving diet and wellness – but only around a quarter..."

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    Sports video games are an integral part of the gaming industry, with 70% of gamers playing a sports game weekly, highlighting their popularity and engagement. This presents significant..."
    Social commerce is growing in the U.S., contributing to the $1.4 trillion ecommerce market. Over half (51%) of consumers have already made a purchase on social media, while..."
    Broader societal trends reveal a decline in interpersonal trust and trust in information sources such as media and government, and fluctuating trust in products and service claims. This..."
    Women’s sports are experiencing a breakthrough moment. In 2025, 67% of Americans report following at least one women’s sport, up from 55% in 2022. This surge in interest..."
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