UK

UK Market Research

Mintel’s UK market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into UK consumers and key industries.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    UK Personal Pensions Market Report 2025

    The market outlook for personal pensions is steadily improving. Cost-of-living pressures remain, but are easing. This is creating more room for consumers to consider longer-term financial goals. Indeed,..."

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    UK Video Streaming Services Market Report 2025

    The video streaming market continues to thrive, with UK adults spending more time watching video on-demand services. Despite economic challenges, subscription streaming services (SVOD) lead in TV and..."

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    UK Dairy Alternatives Market Report 2025

    The UK dairy alternatives category returned to value growth in 2025, with sales up 3.6% to £692 million. Volumes stagnated in most categories, with value growth fuelled by..."

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    UK Bread Market Report 2025

    UK consumers are highly engaged bread buyers, balancing value, practicality and health. Low price is the biggest purchase driver for 44% of bread buyers. This aligns with savvy..."

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    UK Bread – Market Dynamics 2025

    Sourdough bread has made gains. Breads offering gut health benefits and high protein content are sought, while pairing breads with 'picky bits' is an opportunity. Richard Caines, Principal..."

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    UK Hotels Market Report 2025

    55% of consumers used hotels in the last 12 months, up 5 percentage points year-on-year and marking a rebound from slower post-pandemic demand. However, value consciousness dominates consumer..."

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    UK Vitamins and Supplements Market Report 2025

    Under-35s lead on VMS use. At 83%, they stand far ahead of older groups, such as over-55s (65%). However, low daily use sharply erodes the value of younger..."

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    UK Vitamins and Supplements – Market Dynamics 2025

    VMS face intense competition from food and drink as sources of nutrition. Formats that lean into this and combating confusion about the category is crucial. Kiti Soininen, Head..."

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    UK Retail Trends: Winter 2025

    Retail demand has continued to slowly recover, although much of this is coming in the non-food space, as inflation weighs on grocery demand. Despite pre-Budget concerns consumer confidence has..."

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    UK eSports Market Report 2025

    54% of gamers say esports has become more popular in the last year. It shows genuine mainstream cultural acceptance, with esports moving beyond..."

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    UK Tea and Other Hot Drinks Market Report 2025

    Matcha is firmly mainstream. Over half of under-35s drunk a hot matcha drink at home/in the workplace in the month to September 2025, with cold matcha drinks enjoying..."

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    UK Tea – Market Dynamics 2025

    The matcha boom, dynamic functional NPD and tea's role in self-care routines are some of the bright spots for the market amid its ongoing volume decline. Emma Clifford,..."

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