UK

UK Market Research

Mintel’s UK market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into UK consumers and key industries.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    UK Cosmetics: Winning Innovation Territories 2026

    Expressive colour, shine and design-led details are helping makeup become a visible marker of mood, taste and identity. Growth: +28% Conversations: 104,426 Explore emerging trends and territories within real consumer behaviour,..."

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    UK Colour Cosmetics Market Report 2026

    UK makeup purchasing remains resilient, despite financial pressure, but consumer behaviour is becoming more value-led. In the UK, 33% of makeup buyers say the availability of cheaper versions..."

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    UK Consumers and Financial Advice: 2026

    There is huge demand for financial advice. 72% of UK adults believe they would benefit from it, particularly in relation to investing, pensions and retirement planning. Yet, due..."

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    UK AI and Financial Services: 2026

    Advances in AI are reshaping the UK financial services industry, yet consumers remain cautious. Adoption of AI in personal financial management remains in a growth stage, with around..."

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    UK Smartphones Market Report 2026

    With SIM-only deals making up 48% of contracts, and almost a third of users keeping their phones for over three years, consumers are holding onto their devices longer...."

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    UK Major Sporting Events Market Report 2026

    The FIFA World Cup will be the highest-profile event of 2026, generating mass market interest. However, late-night kick-offs scheduled for home nations will shift fans to at-home viewing,..."

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    UK Package vs Independent Holidays Report 2026

    Holiday demand remains robust and has even strengthened slightly year-on-year, with 85% of Brits intending to travel in the next 12 months. This includes notable increases in those..."

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    UK Social Media: Engaging with Brands 2026

    60% of UK social media users prefer brands that don't use AI in advertising, highlighting ongoing concerns about authenticity and trust. In a crowded digital space, proving 'realness'..."

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    UK Attitudes towards the Evening Meal at Home: 2026

    Fractured meal patterns abound in Britain. There is an even split among 2+ person households of members eating the same dish at the same time, and their eating..."

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    UK Sportswear and Performancewear Market Report 2026

    71% of buyers use the same gear for exercise and casual wear, highlighting the wide reach of sportswear. This is helping to drive growth in the market which..."

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    UK Major Domestic Appliances Market Report 2026

    The market for major domestic appliances (MDA) is largely driven by necessity, with 60% of consumers buying a new item only when their old one breaks. Most appliances..."

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    UK TV Viewing Habits Consumer Report 2026

    Despite the dominance of streaming services, 38% of people say they have watched DVDs or Blu-rays on the TV recently, and this reaches over half of Gen Z..."

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