USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Arts and Crafts Consumer: 2026

    Despite persistent economic pressures, crafting remains resilient: 73% of US adults participated in a crafting project in the past year, confirming its continued popularity as a creative outlet...."

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    US Suncare and Skin Protection Market Report 2026

    As personal care routines become increasingly expensive, consumers are streamlining their suncare habits. Even previously growing sectors, such as hybrid suncare, are experiencing their first decline in years. The..."

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    US Future of Foodservice: 2026

    The US foodservice market continues to grow in 2026, but gains are shaped by consumer selectivity rather than expanding demand. While overall revenues remain resilient, dining out is..."

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    US Gaming Trends: 2026

    The video game industry enters 2026 at peak cultural power, with a global audience projected at 3.6 billion and sales set to reach $188.8 billion. The Game Awards..."

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    US American Identity and Patriotism Consumer Report 2026

    The upcoming 250th anniversary of the Declaration of Independence arrives at a moment marked by political volatility and an evolving sense of American identity. However, American pride remains..."

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    US Tortillas and Wraps Market Report 2026

    After steep price increases in 2022 and 2023, inflation in the Tortilla category is now low. Nevertheless, consumers are sensitive to future increases in the price of tortillas/wraps...."

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    US Meaning of Home Consumer Report 2026

    The home, where the average US consumer spends 16-17 hours a day and 30%..."

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    US Trending Flavors and Ingredients in Non-Alcoholic Beverages: 2026

    Consumers continue to embrace non-alcoholic beverages as a low-risk, high-reward playground for flavor experimentation, driving ongoing momentum in the category. The desire to indulge and discover remains strong..."

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    US Snack, Nutrition and Performance Bars Market Report 2026

    Bars continue to be a consistent staple in the American diet: 83% have purchased one in the past three months, an increase from..."

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    US Snack, Nutrition and Performance Bars – Market Dynamics 2026

    Versatile and packed with in-demand nutrients, bars are responding to consumer demand with innovations in both flavor and ingredients. Jack Doggett, Food & Drink Analyst Market Definitions For the purposes..."

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    US Changing Face of Healthcare: 2026

    The US healthcare landscape is undergoing a significant transformation, driven by shifting consumer attitudes and rapid technological advancements. One of the most prominent changes continues to be the..."

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    US Online Shopping Behaviors: Clothing and Footwear 2025

    The landscape of online shopping for clothing and footwear is evolving, with a growing emphasis on multichannel engagement and the influence of digital technologies. While consumers enjoy the..."

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