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US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

You may also access our United States reports on our dedicated Mintel North America Reports store.

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    First-time investors, typically those with less than a year of investing experience, tend to prioritize short-term gains over long-term investment impacts. This is reinforced by their higher proclivity towards riskier and speculative assets like cryptocurrencies and NFTs, which are significantly less popular among their more experienced counterparts. On the other..."
    The US home laundry market is navigating a complex terrain of fluctuating sales projections and a discernible shift in consumer behavior, particularly among younger demographics. Anticipated to face a short-term sales decline of 9% in 2024 before rebounding to a promising 5.1% growth rate from 2023-28, the market's vitality hinges..."
    The men's sector is evolving, with retail sales (MULO) expected to exceed $6 billion in 2024. APDO and skincare/bodycare categories are seeing significant growth as key demographics look to skincare rituals and holistic body care practices that complement their overall wellness objectives. At the heart of this transformation is a..."
    The bodycare and antiperspirant/deodorant (APDO) market is projected to reach $9.54 billion in 2024 and expand to an estimated $10.49 billion by 2029. The upward trajectory of the category is bolstered by improved financial outlooks and holistic health trends that reframe essential hygiene routines. Furthermore, the entrance of beauty brands..."
    In recent years the importance of home has become amplified, incentivizing greater investment in the category. By contrast, the current cost of living crisis accelerated the focus on value while a stalling housing market pulled a significant purchase driver from the sector, ultimately dampening demand for home goods in the..."

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    Whether or not inflation is ongoing, cost of living stressors have changed how consumers feel and act moving forward: 62% say they would buy more fruit if they weren't worried about rising food costs, and 28% have changed their usual selections over the last year because of higher prices.Luckily, fruit's..."
    Nuts, seeds and trail mix tick a lot of boxes as the perfect snack, yet opportunities exist to more greatly meet their potential in the competitive snack space. Despite their portable, BFY, protein-rich, and flavorful attributes, they occupy a middling spot among the most frequently..."
    Flooring market growth is tepid, owing in part to a slow housing market and a consumer base that’s still reeling from high inflation. Despite a robust labor market, consumers are scrutinizing large home improvement expenditures. Extended periods of economizing behavior, such as we've seen over the past three years, are..."
    As Gen Z transitions into adulthood they are navigating this crucial period during a time of rapid societal, technological and economic change. Hiro Takemasa, Senior Consumer Lifestyles Analyst ..."
    Home ownership empowers multicultural consumers in home improvement. Housing market flux shapes their priorities and DIY prevails despite the allure of hired help.Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
    In a dynamic automotive landscape, consumers indicate an interest in online car shopping. Addressing concerns and showcasing benefits will be crucial for growth.Gabe Sanchez, Automotive Analyst ..."
    Consumers seek ease and value through foodservice loyalty, opting for programs that reward their existing ordering patterns and streamline the dining experience. Varchasvi, Research Analyst ..."

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