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US Market Research
Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.
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Related to: 'US'
91% of consumers purchase dips and savory spreads, and among this wide base, 26% are buying more than last year, primarily driven by increased snacking. This shift highlights..."
The US poultry market in 2025 is navigating a landscape marked by economic challenges and consumer shifts. Despite tariff-driven uncertainties, the market remains resilient, with a projected growth..."
The increasing diversity of the US population is reshaping culture and consumerism, requiring brands to understand and align with evolving social values to stay relevant. As social and..."
Multi-channel shopping has become the norm for grocery consumers, blending the best of both online and in-store shopping. Online grocery is certainly resonating with shoppers: 56% of consumers..."
The US sleep health market is on track to reach $1.9 billion by 2025, despite a recent 3.2% dip in growth. With 71%..."
Social media has become an integral part of daily life, with nearly all Americans using it in some capacity. For brands, it represents a powerful avenue to connect..."
Millennials, aged 29-45 in 2025, are entering their prime earning years and are chasing Gen X in home ownership, having children and increasing their disposable income. Millennials are..."
Consumers often stick to traditional beverage choices throughout the day, but non-alcoholic beverages have the potential to break free from these conventional occasions. Younger consumers, in particular, are..."
Sales growth in the overall prepared category has largely stalled in the past two years amid financial uncertainty and cautious consumer spending. Refrigerated meals and sides remain a..."
The COVID-19 pandemic was a defining moment for diagnostic testing, reshaping how consumers engage with healthcare. At the height of the pandemic, at-home PCR tests became a lifeline,..."
The market for gum, mints and breath fresheners in the US remains stable despite economic fluctuations, with consumers viewing these products as affordable, regular purchases. While price sensitivity..."
The textured haircare market is in the midst of transformation, driven by demographic change, the rise of new brands and a demand for practical solutions. Brands are shifting..."
