USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Supplementary Nutrition: Winning Innovation Territories 2026

    Consumers view supplements as tools to support the body through key lifestages, responding to shifting needs over time. Growth: +24% Conversations: 69,077 Explore emerging trends and territories within..."

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    US Vacation Plans and Priorities Consumer Report 2026

    Most industries would be happy with reaching 86% of consumers and 2.5% annual growth, but these figures show hamstrung growth for travel. Worry about the economy has many..."

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    US Household Routine Consumer Report 2026

    Americans are spending less time on leisure and more on core household tasks, which is reshaping cleaning expectations. With tighter schedules, consumers want products that make routines simpler..."

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    US Salty Snacks Market Report 2026

    The salty snacks market enters 2026 in a resilient position: despite inflation, weak consumer sentiment, and mounting price pressures, sales are forecasted to continue to climb, up 2.8%..."

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    US Black Consumers – Meaning of Home: 2026

    For Black consumers, home is a dynamic blend of family structure, emotional comfort and lifestyle needs. Many households juggle caregiving and limited space. Residents of multigenerational homes report..."

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    US Consumer Approach to Snacking Report 2026

    64% of US adults snack at least once daily, making snacking a normalized staple of American eating habits. Despite inflation pressuring household grocery..."

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    US Seasonal Flavors on the Menu: 2026

    Seasonal eating is driven by strong interest in freshness, quality and novelty, but actual behavior remains split as many consumers stick to year‑round habits due to convenience, limited..."

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    US Soup Market Report 2026

    The soup category is entering a period of slow but steady growth, buoyed by its reputation for comfort, convenience, and affordability. While traditional canned and condensed segments continue..."

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    US Interior of the Car Market Report 2026

    Cars are no longer just machines in motion – they're becoming moving rooms that hold pieces of people's lives. With 62% of vehicle‑owning consumers saying their car feels..."

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    US Trending Flavors and Ingredients in Salty Snacks: 2026

    Flavor remains the cornerstone of salty snacks despite growing interest in functional benefits and ingredient omissions. Consumers cite a variety of factors that they feel most impact flavor..."

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    US Hispanic Consumers – Meaning of Home: 2026

    Hispanic consumers describe home as a collective space, not just a personal one. Their households are fuller, young and more family-centric than the general population, often including more..."

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    US Arts and Crafts Consumer: 2026

    Despite persistent economic pressures, crafting remains resilient: 73% of US adults participated in a crafting project in the past year, confirming its continued popularity as a creative outlet...."

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