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USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    Winning the Wellness Consumer

    Wellness Consumer ReportHealth and WellnessUS
    Today's wellness consumer navigates a fragmented ecosystem, where niche products, health services and advanced tech create innovation opportunities and complexity. Joan Li, Associate Principal, Wellness Insights..."

    $ 4,995 (Excl.Tax)

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    US Food and Drink Functional and Nutrition Claims: 2026

    Market Intelligence ReportFoodDrinksUS
    As consumers continue to try to improve their health, functional benefits have become a major tool at their disposal. The shift towards functionality has been spearheaded by younger..."

    $ 4,995 (Excl.Tax)

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    US Marketing Auto to Gen Z and Millennials: 2026

    Market Intelligence ReportAutomotiveMarketing and AdvertisingUS
    Gen Z and Millennials are redefining what it means to "own" a car. While these younger generations are less likely to be sole owners today, access to vehicles..."

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    US Hispanic Consumers – Beauty and Personal Care: 2026

    Market Intelligence ReportBeauty and Personal CareUS
    Across the US, trust is built among Hispanic BPC shoppers through clear, safety-led information at shelf and validation from family or community. Brands that lead with values, heritage..."

    $ 4,995 (Excl.Tax)

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    US Expressions of Identity: 2026

    Market Intelligence ReportAll IndustriesUS
    Mintel's Self-Expressive Target now represents a dominant and growing majority (67%) of the population. This segment, skewing young and multicultural, signals a clear expectation for brands to show..."

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    US Shopping Key Sales Events Consumer Report 2026

    Market Intelligence ReportRetailUS
    Sales events are a cornerstone of the consumer shopping journey. With 75% of consumers stating it's more important than ever to shop during sales – a figure that..."

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    US Managing Common Illness Consumer Report 2026

    Market Intelligence ReportHealth and WellnessUS
    The market for cold, cough, flu and allergy (CCFA) treatments is complex, shaped by confident consumers, a paradox of choice and a growing interest in natural remedies. Projections..."

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    US Gifting Occasions Consumer Report 2026

    Market Intelligence ReportRetailUS
    Gift giving in the US is undergoing an identity shift: consumers are still buying tangible products, but 57% believe in giving moments/experiences, not material items. This signals an..."

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    Multicultural America: Music Concerts and Festivals 2026

    Market Intelligence ReportLeisure and EntertainmentUS
    Music concerts and festivals are evolving beyond entertainment into immersive cultural events shaped by identity, social participation, financial realities and digital behavior. Younger and multicultural audiences increasingly discover..."

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    US Gaming-Inspired Entertainment Report 2026

    Market Intelligence ReportGamingUS
    Video game inspired cross-media adaptations are rewriting box office records, as seen with Mario’s $1.36bn haul, and shifting the strategic focus of publishers. Gaming is the world’s largest..."

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    US Fruit Market Report 2026

    Market Intelligence ReportFruit and VegetablesUS
    Fruit is a $66.2 billion category with near‑universal penetration, yet its biggest limitation is not demand, it's friction: cost, spoilage, and prep continue to prevent consumers from following..."

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    US Fast Casual Restaurants Market Report 2026

    Market Intelligence ReportFoodserviceUS
    Fast casual growth is slowing as pressure mounts on the category's value proposition. Price increases have outpaced consumers' willingness to pay, narrowing fast casual's place between fast food's..."

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