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USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

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US Fragrances: Winning Innovation Territories 2026

Winning Innovation TerritoriesFragrancesUS
Fragrance is becoming an emotional wellbeing tool, with consumers using comforting, mood-shifting scents to turn everyday routines into small sensory acts of self-care. Growth: +21% Conversations: 262,392 Explore emerging trends and..."

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US Gen X and Boomers Online Shopping Behaviors: 2026

Market Intelligence ReportseCommerceUS
Gen X and Baby Boomers are important to the retail industry, yet remain underserved by many digital strategies. A surprising statistic illustrates the scale of the opportunity: Baby..."

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America’s Pet Owners: 2026

Market Intelligence ReportsPetsUS
The pet care category continues to demonstrate resilience despite economic pressures. While category growth is moderating as inflation eases, pets remain a protected household priority, with spending increasingly..."

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US Black Beauty Consumer: 2026

Market Intelligence ReportsBeauty and CosmeticsUS
Black consumers are highly engaged in beauty yet find many categories challenging to shop for. The tension is not a lack of demand but a market that has..."

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US Savory Snacks: Winning Innovation Territories 2026

Winning Innovation TerritoriesSnacksUS
Better-for-you appeal comes from recognizable ingredients, positive nutrition and fewer unwanted extras. Growth: +11% Conversations: 951,364 Explore emerging trends and territories within real consumer behavior, obtaining actionable and predictive direction to..."

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US Marketing to Hispanic Moms and Dads: 2026

Market Intelligence ReportsMarketing and AdvertisingUS
Hispanic families represent a growing source of future consumer demand. As Hispanic purchasing power increases, more category growth will be shaped by family decision-making systems in which parents..."

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US Coffee and RTD Coffee Market Report 2026

Market Intelligence ReportsCoffeeUS
The US coffee and RTD coffee market is entering a more selective phase of growth. The market is estimated to increase 12.2% in 2026, but much of this..."

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US Inclusion, Representation and Belonging: 2026

Market Intelligence ReportsAll IndustriesUS
The US consumer landscape is becoming more diverse and intersectional, driven by the rise of Gen Z and Gen Alpha, growing LGBTQ+ visibility and the increasing prevalence of..."

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US Gen Z Food Consumer: 2026

Market Intelligence ReportsFoodUS
Gen Z's influence on food and drink is substantial. They wield their growing purchasing power and a strong sense of financial freedom to influence current trends, especially on..."

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US Foodservice Coffee and Tea Market Report 2026

Market Intelligence ReportsFoodserviceUS
Despite persistently weak consumer confidence, the US foodservice coffee and tea category continues to show resilience, supported by routine purchases. Notably, 43% of US consumers are open to..."

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US Gambling Overview: 2026

Market Intelligence ReportsGamblingUS
73% of legal gambling-age adults have placed a bet in the past year, up from 70% in 2024. Though participation (and revenue) has risen accordingly, the increase hasn't..."

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US Auto Aftermarket Market Report 2026

Market Intelligence ReportsAutomotiveUS
Vehicle ownership is widespread, but the more useful signal for aftermarket demand is the pressure consumers place on the vehicles they depend on. 18-34s, parents and Hispanic drivers..."

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