USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Character Merchandising Market Report 2025

    Character merchandise thrives on the powerful cultural force of fandom. Fans don't just consume content – they actively engage with it, which influences their purchasing decisions. These products..."

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    US Restaurant Value and Pricing Market Report 2025

    Consumers are feeling pressured by rising prices and are dining out less. These financial pressures will persist well into 2026, resulting in diners cutting back and cooking at..."

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    US Future of Tech in the Home Market Report 2025

    The smart home market stands at a pivotal moment, shaped by two contrasting forces. On one side, economic uncertainty is prompting consumers to scale back on non-essential tech..."

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    US Approach to Health Management Consumer Report 2025

    Amid ongoing economic volatility, consumers are fundamentally rethinking their approach to health, shifting from reactive treatment to proactive wellness. Budgets are now carefully allocated toward solutions that deliver..."

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    US Mobile Gaming Market Report 2025

    82% of players have downloaded a free-to-play mobile game in the past three months, with spending activities like consumables and skins reaching 66%. Mobile gaming revenue is projected..."

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    US Fragrance Trends Report 2025

    Fragrance in the US has evolved from a luxury indulgence into a dynamic expression of identity, wellness, and culture. Today's consumers are redefining the category through bold trends:..."

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    US Airlines Market Report 2025

    US airlines are on course for record-high revenue of $258.2 bn in 2025, up 4.2% year-over-year. This comes despite rough patches throughout the year, marked by consumer trepidation..."

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    US Snacking: Winning Innovation Territories 2026

    A curated approach to digestive wellbeing. Growth: +15% Conversations: 163,596 Discover emerging consumer territories and obtain actionable insights and early predictive signals to drive winning innovation strategies. Zainab..."

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    US Gen Alpha and Gen Z Finance Consumer Report 2025

    Gen Alpha is entering the financial landscape earlier than any generation before, already armed with spending money, digital fluency and growing financial curiosity – giving FIs a golden..."

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    US Beer Market Report 2025

    The US beer market shows resilience despite rising costs, tariffs, and changing consumer preferences, with overall sales expected to reach $181 billion by 2030. Growth is driven by..."

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    US Beer – Market Dynamics 2025

    Beer is at a crossroads caught between rising costs and shifting consumer values. Brands must evolve from being just a beverage to a meaningful connector in real-life moments. Julia..."

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    US Hispanic Consumers: Alcoholic Beverages Consumer Report 2025

    With growing economic power and cultural influence, Hispanic consumers' evolving preferences and cultural dynamics are shaping the alcohol market. Successful brands will embrace authentic engagement that reflects the..."

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