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USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Plant Based Proteins Market Report 2026

    Market Intelligence ReportVegan and Plant-basedUS
    The US plant-based protein market has seen a marked decline since its $1.65 billion revenue peak in 2021, with sales projected to fall to an estimated $1.075 billion..."

    £ 3,695 (Excl.Tax)

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    US Black Haircare to Textured Haircare: Expanding the Lens 2026

    Market Intelligence ReportHaircare and StylingUS
    Textured haircare is becoming a broader beauty opportunity, but its deepest needs are not evenly distributed. While texture spans race and ethnicity, Type 4 hair remains closely tied..."

    £ 3,695 (Excl.Tax)

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    US Carbonated Soft Drinks Market Report 2026

    Market Intelligence ReportCarbonated Soft DrinksUS
    The US CSD market is valued at just over $58bn for 2026, showing 4.6% YOY growth and cementing its position as a resilient category. Notably, prebiotic claims in..."

    £ 3,695 (Excl.Tax)

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    US Social Media Trends: 2026 – The Evolution of Influencers

    Market Intelligence ReportSocial MediaUS
    Consumers are approaching influencer content with greater scrutiny as financial pressures rise and digital fatigue sets in. Yet influencers remain deeply embedded in culture, with their ability to..."

    £ 3,695 (Excl.Tax)

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    US Grocery Retailing Market Report 2026

    Market Intelligence ReportFood and Drink RetailUS
    The US grocery sector is expected to exceed $1.1T in spending in 2026, much of which is driven by persistent inflation. While topline gains look healthy, underlying consumer..."

    £ 3,695 (Excl.Tax)

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    US Car Purchasing Process: 2026

    Market Intelligence ReportAutomotiveUS
    Car buying has become less linear and more situational. Consumers are not abandoning ownership; they are delaying, recalculating and entering the market through very different needs, from first-time..."

    £ 3,695 (Excl.Tax)

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    US Hispanic Consumers: Shopping for Household Products 2026

    Market Intelligence ReportRetailHouseholdUS
    Cleaning is shifting from an obligation and keeping up appearances for others to being more self-driven, and Hispanic consumers are high users with strong potential for household products. Hispanic..."

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    US Meat/Fish and Alternatives: Winning Innovation Territories 2026

    Winning Innovation TerritoriesMeat and FishMeat AlternativesUS
    Protein is being evaluated beyond content, with energy, satiety and recovery shaping how consumers assess its value. Growth: +12% Conversations: 174,617 Explore emerging trends and territories within real consumer behavior, obtaining..."

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    US Cookies Market Report 2026

    Market Intelligence ReportBiscuits, Cookies and CrackersUS
    US cookie sales are estimated at $18.9 billion in 2026, yet growth has slowed to just 1.2%, reflecting broader pressure on discretionary spending and snack frequency. The category is..."

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    US Prepared Meals Market Report 2026

    Market Intelligence ReportReady MealsUS
    Sales for the prepared meals category remained weak, a reflection not only of the financial pressure many consumers face but also of increasing competition from the widening array..."

    £ 3,695 (Excl.Tax)

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    US Baby Disposables and Personal Care Market Report 2026

    Market Intelligence ReportNappies and Baby ProductsUS
    The US baby disposables and personal care market stands at $12.5 billion, essentially flat year-over-year with a predicted -0.1% change from 2025 to 2026. Long-term growth, estimated at..."

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    US Baby Disposables – Market Dynamics 2026

    Market DynamicsNappies and Baby Products
    Increased competition and the standardization of "clean" claims pushes the market toward transparency, skin barrier protection and social media fluency. Joan Li, Associate Principal, Wellness Insights ..."

    £ 495 (Excl.Tax)

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