USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

You may also access our United States reports on our dedicated Mintel North America Reports store.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    The esports industry in the US is currently being shaped by many factors including economic changes, evolving market trends, and technological advancements. Despite financial challenges, such as reduced sponsorships and the cessation of the Overwatch League, the global video game market is projected to grow, with mobile and PC gaming..."
    In 2024, the foodservice coffee and tea industry sees strong consumer demand and visitation traffic, with nearly 40% of consumers purchasing more coffee AFH compared to the last year. Interest in trying out new drinks, premium options and discovery of new locations is driving increased visits on the basis of..."
    The US population is becoming increasingly diverse, with substantial growth in multiracial, Asian and Hispanic communities. Younger generations are more diverse and exhibit strong interest in cultural heritage and representation. These demographic and cultural shifts have had significant implications for brand loyalty. While loyalty continues to be driven by high-quality..."
    Sugar & Gum Confectionery - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers packaged chewing and bubble gum, fruit and other flavoured, mints, hard, functional and other sugar confectionery. Market size comprises sales through all retail channels..."
    Processed Fish - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This report covers packaged processed fish, seafood and seaweed and products with a predominantly fish content. Market size comprises sales through all retail channels including direct to consumer. Market..."
    Ice Cream - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers all packaged ice cream, sorbets and water ices in family packs, individually wrapped and multipack format. It excludes unpackaged items, desserts, frozen cakes, frozen yoghurts and..."
    Facial Care - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers anti-ageing, skin whiteners/lighteners, hydrating/moisturising, cleansers/toners, masks and specialised facial skin care products. It excludes medicated products such as acne treatments. Market value is based on sales..."
    Disposable Nappies - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers regular baby and pull up/training baby and toddler diapers. Market size comprises sales through all retail channels including direct to consumer. Market size for Disposable Nappies..."
    Chocolate Confectionery - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers wrapped countlines, tablets, individually wrapped, non- individually wrapped, seasonal and other chocolate confectionery. Market size comprises sales through all retail channels including direct to consumer. Market..."
    Breakfast Cereals - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels including direct to consumer. Market size for Breakfast..."
    While credit cards are selected as the #1 payment preference by 39% of credit card owners, they are ranked as a 2nd or 3rd choice by just 29% of cardholders. Proponents of credit cards continue to use them for a wider range of purchases, from small in-person transactions to large,..."
    Convenience stores are a staple retailer for consumers as over 80% have shopped at one in the last 12 months. Whether visiting daily, weekly or on occasion, convenience stores provide consumers with quick options for fuel, food and beverages; for some, convenience stores are stops for everyday essentials, making them..."

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