USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Energy Drinks Market Report 2026

    The energy drink market is entering a new phase of maturity. Once defined by extreme positioning and episodic use, energy drinks are now routine, everyday beverages, particularly among..."

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    US Marketing to Sports Fans Consumer Report 2026

    Sports continue to deliver unmatched reach, even as tighter budgets push marketers to be sharper about how they spark connection. With audiences spread across platforms, the real shift..."

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    US Shopping for Non-Winter Holidays Consumer Report 2026

    Non-winter holidays anticipated spending reached $138B (+37% since 2019), illustrating that even under prolonged inflation, consumers largely refuse to forgo celebration, highlighting these occasions' emotional resilience and commercial..."

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    US Black Consumers in 2026 – Trust Built on Real-world Proof

    Black Consumers in 2026 explores how Black consumers navigate trust, decision-making and identity amid social uncertainty, cultural change and uneven economic progress. Grounded in Mintel data and lived-context..."

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    US Mobile Network Providers Market Report 2026

    With consumers holding onto their smartphones longer, providers must now understand their evolving priorities around value and retention. There is potential for consumers to pivot away from one-size-fits-all..."

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    US Crackers Market Report 2026

    The US cracker market faced its first retail value pull-back in years, dipping 1.2% to $10.6bn in 2025. Despite this setback, crackers remain a mainstay in more than..."

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    US Crackers – Market Dynamics 2026

    Crackers face a competitive snacking landscape and are proving their relevance with flavor, ingredient and textural innovations that showcase their versatility and value. Sydney Riebe, Analyst - US Food..."

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    US Gaming Lifestyle: 2026

    70% of adults acknowledge that gaming as lifestyle is growing, and increasingly becoming intertwined with personal identity, particularly among younger demographics. Brands have significant opportunities to engage with..."

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    US Nutrition Drinks Market Report 2026

    The US nutrition drinks market is steady, experiencing 5.6% growth in 2025 and current sales hitting $9.2bn. Across the industry, economic pressures are intensifying price sensitivity, while the..."

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    US Longevity and Healthy Ageing Consumer Report 2026

    The concept of longevity is undergoing a transformation, evolving from a niche biohacking interest into a mainstream consumer priority. Today, the focus is not merely on living longer,..."

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    US Circular Economy Consumer Report 2026

    Consumers' openness toward and adoption of circular acquisition methods continues to grow; this underscores price sensitivity and shifting consumer values. Secondhand represents the largest segment of the circular..."

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    How America Eats: 2026

    A new generation of food consumers continues to blur line between meals and snacks, with daily snacking frequency in the morning, afternoon and evening on the rise. Meal..."

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