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USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Marketing to LGBTQ+ Communities Consumer Report 2026

    Market Intelligence ReportsMarketing and AdvertisingUS
    The LGBTQ+ population continues to grow in both size and influence: today 9% of US adults identify as LGBTQ+, a figure that increases to nearly a quarter among..."

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    US Back to College Shopping Market Report 2026

    Market Intelligence ReportsRetailUS
    Back to college season remains a resilient pillar of the retail calendar, with consumer spending estimated at $88.8 billion in 2025 – the second‑highest total on record. Accounting..."

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    US Pest Control Market Report 2026

    Market Intelligence ReportsPest ControlUS
    The US pest control market is set for steady growth, with total retail sales projected to reach nearly $19.8 billion by 2030. This reflects the increasing integration of..."

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    US Sports and Performance Drinks Market Report 2026

    Market Intelligence ReportsSports and Energy DrinksUS
    The US sports and performance drink market is steadily growing, reaching an estimated $20bn in sales in 2025, an all-time high. Though sports drinks make up the majority..."

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    US Bodycare and Deodorant Market Report 2026

    Market Intelligence ReportsBodycareDeodorantsUS
    Bodycare and APDO are defined by near-universal usage, with 88% of consumers already using bodycare products and 81% using APDO. This means the category has reached saturation, shifting..."

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    US Energy Drinks Market Report 2026

    Market Intelligence ReportsSports and Energy DrinksUS
    The energy drink market is entering a new phase of maturity. Once defined by extreme positioning and episodic use, energy drinks are now routine, everyday beverages, particularly among..."

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    US Marketing to Sports Fans Consumer Report 2026

    Market Intelligence ReportsSportsMarketing and AdvertisingUS
    Sports continue to deliver unmatched reach, even as tighter budgets push marketers to be sharper about how they spark connection. With audiences spread across platforms, the real shift..."

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    US Shopping for Non-Winter Holidays Consumer Report 2026

    Market Intelligence ReportsRetailUS
    Non-winter holidays anticipated spending reached $138B (+37% since 2019), illustrating that even under prolonged inflation, consumers largely refuse to forgo celebration, highlighting these occasions' emotional resilience and commercial..."

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    US Black Consumers in 2026 – Trust Built on Real-world Proof

    Market Intelligence ReportsAll IndustriesUS
    Black Consumers in 2026 explores how Black consumers navigate trust, decision-making and identity amid social uncertainty, cultural change and uneven economic progress. Grounded in Mintel data and lived-context..."

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    US Mobile Network Providers Market Report 2026

    Market Intelligence ReportsTechnologyUS
    With consumers holding onto their smartphones longer, providers must now understand their evolving priorities around value and retention. There is potential for consumers to pivot away from one-size-fits-all..."

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    US Crackers Market Report 2026

    Market Intelligence ReportsBiscuits, Cookies and CrackersUS
    The US cracker market faced its first retail value pull-back in years, dipping 1.2% to $10.6bn in 2025. Despite this setback, crackers remain a mainstay in more than..."

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    US Crackers – Market Dynamics 2026

    Market DynamicsBiscuits, Cookies and Crackers
    Crackers face a competitive snacking landscape and are proving their relevance with flavor, ingredient and textural innovations that showcase their versatility and value. Sydney Riebe, Analyst - US Food..."

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