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USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Property and Casualty Insurance Market Report 2026

    Market Intelligence ReportsInsuranceUS
    While affordability pressures continue to delay homeownership for many young adults, the resulting extension of the renters lifecycle creates a larger window for carriers to establish relationships through..."

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    US Online Grocery Retailing Market Report 2026

    Market Intelligence ReportseCommerceUS
    Prolonged cost-of-living pressure continues to shape the US grocery sector. This persistent economic strain has turned budget-conscious habits into a default way of shopping rather than a temporary..."

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    US College Students and Financial Wellness: 2026

    Market Intelligence ReportsFinancial ServicesUS
    College students are stepping into mainstream finance early, with 58% owning a credit card despite lower ownership of checking and debit accounts. Rather than following a traditional path..."

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    US Gen Z and Millennials’ Online Shopping Behaviors: 2026

    Market Intelligence ReportseCommerceUS
    Gen Z and Millennials are not just the most digitally connected generations – they are redefining the future of commerce. A striking 74% of Gen Z and 66%..."

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    US Tech and Pets: 2026

    Market Intelligence ReportsPetsUS
    With 59% of owners admitting they underestimated the realities of pet care, the rise of child-free households is rapidly turning pets into surrogate family members, fueling resilient category..."

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    US Cosmetics: Winning Innovation Territories 2026

    Winning Innovation TerritoriesColour CosmeticsUS
    Expressive color is becoming a creative identity tool, with consumers using nails, eyes and graphic effects to signal mood, persona and individuality through high-impact, customizable looks. Growth: +34%..."

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    US Superfans and Enthusiasts: 2026

    Market Intelligence ReportsAll IndustriesUS
    Nearly everyone is a fan of something, and 48% of consumers are self-styled superfans. Being a fan or superfan often carries a lot of responsibilities, such as maintaining..."

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    US Juice and Juice Drinks Market Report 2026

    Market Intelligence ReportsJuices and SmoothiesUS
    Signaling an opportunity to shift juice from a generic healthy drink to a functional occasion-based solution is interest among 49% of US adults in shots for specific times..."

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    US Gender Identity and Expression: 2026

    Market Intelligence ReportsAll IndustriesUS
    The rapid growth and visibility of gender-diverse Americans is fundamentally reshaping the US marketplace. With an estimated 2.8 million trans and nonbinary people nationwide, and 23% of adults..."

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    US Luxury Beauty Consumer: 2026

    Market Intelligence ReportsBeauty and CosmeticsPrestige/Luxury GoodsUS
    Luxury beauty is no longer defined by wealth, price or heritage alone. Consumers increasingly expect premium products to justify their value through visible results, scientific credibility and meaningful..."

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    US Marketing to Gen Z: 2026

    Market Intelligence ReportsMarketing and AdvertisingUS
    Gen Z represents about one in five US consumers, but their influence on marketing extends far beyond their demographic footprint. Through social media, use of AI platforms and..."

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    US Sugar/Gum/Chocolate Confectionery: Winning Innovation Territories 2026

    Winning Innovation TerritoriesSugar and Gum ConfectioneryUS
    Confectionery can feel more rewarding when indulgence is built around richer taste, emotional comfort and a stronger sense of quality. Growth: +13% Conversations: 823,085 Explore emerging trends and territories within real..."

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