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US Market Research
Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.
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Related to: 'US'
The outlook on President Trump’s second administration reflects the country's continued, deep political divide; however, there are widespread concerns about the future of American democracy on both sides..."
The restaurant marketing landscape in the US has evolved over the last two years, with a shift towards digital discovery and social media engagement over more traditional forms..."
Cultural, dietary and lifestyle factors shape snacking behavior among Hispanic consumers in distinct ways. Compared to the general population, Hispanics are less-frequent snackers. In fact, 51% of Hispanic..."
With higher rates of obesity vs the average, and significant sources of stress, Hispanic consumers could benefit from improving diet and wellness – but only around a quarter..."
Sports video games are an integral part of the gaming industry, with 70% of gamers playing a sports game weekly, highlighting their popularity and engagement. This presents significant..."
Social commerce is growing in the U.S., contributing to the $1.4 trillion ecommerce market. Over half (51%) of consumers have already made a purchase on social media, while..."
Broader societal trends reveal a decline in interpersonal trust and trust in information sources such as media and government, and fluctuating trust in products and service claims. This..."
Women’s sports are experiencing a breakthrough moment. In 2025, 67% of Americans report following at least one women’s sport, up from 55% in 2022. This surge in interest..."
Evolving consumer behaviors and preferences continue to drive the housing market. Younger buyers are at the forefront of these shifts, with more and more younger adults making purchase..."
The evolving landscape of green and conscious consumption in the household care market reveals a delicate balance between eco/ethical aspirations and the practicalities of balancing the household budget...."
The growing appeal of away from home ice cream and frozen novelty experiences with younger generations indicates the craving for a level of intentionality and excitement in frozen..."
The US mobile network landscape is entering a critical phase, with 5G nearly established as a commodity and industry consolidation leading to increasingly uniform plan offerings. Combined with..."
