USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    US State of Retail and eCommerce: 2026

    Valued at $7.8 trillion in 2026, the US retail market continues to demonstrate resilience despite economic challenges like inflation and tariffs that curb discretionary spending. The market is..."

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    US Consumer Attitudes toward Fintech: 2026

    Fintech usage has crossed a threshold from novelty to normalized behavior: nearly 60% of Gen Z adults report using crypto and one‑tap payments via wearables are increasingly embedded..."

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    US Convenience Store Foodservice Market Report 2026

    The US convenience store foodservice market is projected to reach $78.1 billion in 2026, continuing steady year-over-year growth. Momentum is occurring within a more deliberate consumer environment: financial..."

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    US Shopping Online-only Brands Consumer Report 2026

    Direct-to-consumer brands, also referenced as online-only brands, are no longer a niche option for consumers as they've become a mainstream part of the retail landscape. In fact, 63%..."

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    US Black Consumers: Religion and Spirituality Consumer Report 2026

    Religion and spirituality remain central to Black consumer identity, but how faith is expressed continues to evolve. High levels of dedication persist across generations, even as formal affiliation..."

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    US Religion and Spirituality Consumer Report 2026

    Even as church attendance has declined for decades, faith remains deeply embedded in American identity. More than three quarters of Americans still claim a religious identity, revealing a..."

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    US Color Cosmetics Market Report 2026

    The market is shifting into modest, steady growth as value polarizes. Budget-focused shoppers want clear value and multiuse efficiency, while higher-income consumers continue to trade up for artistry,..."

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    US Women’s Wellness Market Report 2026

    The women's wellness market is undergoing transformation as inclusivity, information and support become central to consumers' expectations. Women and trans men experiencing menopause report "

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    US Fish and Shellfish Market Report 2026

    Fish and shellfish consumption is rebounding, with 87% of people eating fish in 2025 compared to 83% in 2024, but still faces significant barriers to greater frequency of..."

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    US Smartphones Market Report 2026

    Smartphone adoption in the US has reached maturity, yet 54% of adults still plan to purchase a new device within the next year. This seemingly paradoxical trend is..."

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    US Potato and Tortilla Chips Market Report 2026

    Despite a slight sales dip in 2025, the potato and tortilla chip category remains deeply embedded in consumers daily lives, with the majority reporting eating chips in the..."

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    US Major Household Appliances Market Report 2026

    The US major household appliances market is proving resilient in the face of inflation and new tariffs, as consumers continue to view these products as essential investments. However,..."

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