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USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Ice Cream and Frozen Novelties Market Report 2026

    Market Intelligence ReportsDesserts and Ice CreamUS
    The US ice cream and frozen novelties market is valued a just over $19bn with enjoyment as a cornerstone, with 85% of consumers in agreement ice cream feels..."

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    US Ice Cream – Market Dynamics 2026

    Market DynamicsDesserts and Ice Cream
    At their core, frozen treats are about enjoyment. Ingredient, textural and format innovations can amplify joy and help consumers find personal moments of indulgence Sydney Riebe, Analyst -..."

    £ 495 (Excl.Tax)

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    US Nuts, Seeds and Trail Mix Market Report 2026

    Market Intelligence ReportsSnacksUS
    The US nuts, seeds and trail mix market remains steady, valued at approximately $9.8 billion, but growth has been relatively muted over the past several years. Nuts make..."

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    US Retail’s Big Three: The Target Effect

    Market Intelligence ReportsRetailUS
    Mass merchandisers, such as Target, remain a key staple in consumers' shopping ecosystem; Mintel predicts the market will reach approximately $793B in sales in 2026. Mass merchandisers offer..."

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    US Absorbent and Intimate Hygiene Market Report 2026

    Market Intelligence ReportsIntimate HygieneUS
    Absorbent and intimate hygiene is anchored in necessity, delivering dependable demand even amid broader pullbacks. However, growth remains flat, leaving an increasingly crowded field of brands competing for..."

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    US Traditional Toys and Games Market Report 2026

    Market Intelligence ReportsLeisure and EntertainmentRetailUS
    The toy and games market is experiencing a shift driven by economic pressures and changing consumer preferences. Parents remain the key decision-makers in toy purchases, significantly influencing trends..."

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    US Hispanic Consumers – Role of Faith: 2026

    Market Intelligence ReportsAll IndustriesUS
    Faith is not a niche motivator; an eye-opening majority (91%) of Hispanic consumers identify with either religion or spirituality, signifying a consumer base where beliefs shape everything from..."

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    US Private Label Food and Drink Market Report 2026

    Market Intelligence ReportsPrivate LabelFood and Drink RetailUS
    Private label food and drink sales and share notched their fourth consecutive gain in 2025 and are poised to make further gains over the next five years. While..."

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    US Frozen Snacks Market Report 2026

    Market Intelligence ReportsSnacksUS
    Dinner is the biggest growth opportunity for frozen snacks. While 75% of consumers eat dinner daily, fewer than half of frozen snack buyers (40%) use the category for..."

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    US Financial Wellness Consumer Report 2026

    Market Intelligence ReportsFinancial ServicesUS
    Financial wellness increasingly shapes consumers' ability to act on both essential and aspirational life goals, but its meaning and relevance vary sharply by financial situation. For lower-income households,..."

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    US Breakfast: Winning Innovation Territories 2026

    Winning Innovation TerritoriesBreakfast FoodsUS
    Consumers prioritize naturalness, simple processing and transparency as key markers of trust and quality in breakfast. Growth: +11% Conversations: 792,576 Explore emerging trends and territories within real consumer..."

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    US Facial Skincare Market Report 2026

    Market Intelligence ReportsFacial CareUS
    While overall value growth remains modest, momentum is concentrating in acne treatments, lip care and other targeted solutions, reflecting a growing preference for visible, fast-acting results over broad,..."

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