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USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Sugar/Gum/Chocolate Confectionery: Winning Innovation Territories 2026

    Winning Innovation TerritoriesSugar and Gum ConfectioneryUS
    Confectionery can feel more rewarding when indulgence is built around richer taste, emotional comfort and a stronger sense of quality. Growth: +13% Conversations: 823,085 Explore emerging trends and territories within real..."

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    US Baby Food and Drink Market Report 2026

    Market Intelligence ReportsBaby Food and FormulaUS
    The US baby food and drink market is entering a more complex era of growth. While the category benefits from the non-discretionary nature of infant and toddler nutrition,..."

    £ 3,695 (Excl.Tax)

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    US Non-chocolate Confectionery Market Report 2026

    Market Intelligence ReportsSugar and Gum ConfectioneryUS
    Non-chocolate candy continues to grow, but the category's next chapter will be driven more by consumer engagement than pricing. The market isforecasted to reach nearly $20 billion by..."

    £ 3,695 (Excl.Tax)

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    US Non-chocolate Confectionery – Market Dynamics 2026

    Market DynamicsSugar and Gum Confectionery
    Candy's future growth won't come from simply selling more sweets; it will come from giving consumers more reasons to explore, experiment, and expand their repertoires. Julia Mills, Food &..."

    £ 495 (Excl.Tax)

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    US Plant Based Proteins Market Report 2026

    Market Intelligence ReportsVegan and Plant-basedUS
    The US plant-based protein market has seen a marked decline since its $1.65 billion revenue peak in 2021, with sales projected to fall to an estimated $1.075 billion..."

    £ 3,695 (Excl.Tax)

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    US Meat/Fish and Alternatives: Winning Innovation Territories 2026

    Winning Innovation TerritoriesMeat AlternativesUS
    Protein is being evaluated beyond content, with energy, satiety and recovery shaping how consumers assess its value. Growth: +12% Conversations: 174,617 Explore emerging trends and territories within real consumer behavior, obtaining..."

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    US Cookies Market Report 2026

    Market Intelligence ReportsBiscuits, Cookies and CrackersUS
    US cookie sales are estimated at $18.9 billion in 2026, yet growth has slowed to just 1.2%, reflecting broader pressure on discretionary spending and snack frequency. The category..."

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    US Prepared Meals Market Report 2026

    Market Intelligence ReportsReady MealsUS
    Sales for the prepared meals category remained weak, a reflection not only of the financial pressure many consumers face but also of increasing competition from the widening array..."

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    US Prepared Meals – Market Dynamics 2026

    Market DynamicsReady Meals
    A focus on quality is key to reigniting growth in an increasingly competitive market for convenient meals. John Owen, Associate Director - Food and Retail Market Definitions For the purposes of..."

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    US Chocolate Confectionery Market Report 2026

    Market Intelligence ReportsChocolate ConfectioneryUS
    In 2026, the US chocolate is shaped by rising costs, shifting consumption habits and evolving definitions of indulgence. Notably, 1 in 5 chocolate consumers now eat it daily,..."

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    US Chocolate Confectionery – Market Dynamics 2026

    Market DynamicsChocolate Confectionery
    Chocolate is entering a high-pressure era, where rising costs, supply volatility and shifting appetites redefine what indulgence is worth. Julia Mills, Food & Drink Analyst ..."

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    US Consumer Approach to Protein: 2026

    Market Intelligence ReportsFoodUS
    Protein has shifted from being just a dietary staple to the heart of consumer culture, now referenced 57% more frequently in social media than a year ago. One-third..."

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