USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'US'

    All Industries

    Industry

    Popular Markets

    All Markets

    Demographics

    Report Type

    Published Year

    A significant 76% of consumers agree it’s easier to eat at home than at restaurants, underscoring the challenge for operators to overcome the perception of dining out as a barrier to a healthy lifestyle. Consumers crave transparency in their meals, with an interest in less processed, more wholesome ingredients when..."
    Consideration of electric and hybrid vehicles is strong. This is especially driven by younger consumers, presenting a substantial market expansion opportunity. While current ownership remains limited, many consumers are keen to make their next vehicle electric or hybrid. Younger adults, from 18 to 54, show a much stronger preference for..."
    The incidence for online shopping is near total (96%), but more impressive is the frequency and voracity with which it occurs. In fact, 46% of consumers made more than half of their total purchases online as opposed to in store in the last year. It's no surprise that the incidence..."

    £ 3,695 (Excl.Tax)

    Despite rising concern surrounding credit card debt and the stress that it causes, a surprising 45% of cardholders are willing to pay higher annual fees for superior rewards and benefits, highlighting a shift towards premium offerings. Concurrent with this demand for enhanced benefits is a focus on credit building, solidifying..."
    Fabric Care - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers laundry detergents, fabric conditioners and softeners and laundry aids. Market size comprises sales through all retail channels including direct to consumer and excludes sales to professional..."
    Air Fresheners - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers aerosols, slow release, plug in, fragrance kits and other household air fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented..."
    Hair Styling Agents - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers sprays, gels, cream, liquid, mousse and other hair styling agents. Market value is based on sales through all retail channels including direct to consumer, but..."
    Oral Hygiene - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers toothpaste, toothbrush and mouthwash and ancillary oral hygiene products. Market size comprises sales through all retail channels including direct to consumer and via dentists. Market size..."
    Emerging international cuisine types are gaining momentum as consumers expand their culinary repertoires. Consumers take pride in their knowledge of international foods and they are eager to explore regional variations, making food exploration a lifestyle choice across all consumption levels.Despite financial concerns affecting some consumers' willingness to experiment, increased plans..."
    82% of American adults are engaged in some form of weight management. Health needs, motivations, and emotional factors differ widely across different demographics such as BMI, age, and gender, highlighting the growing need for personalized approaches to overcome key obstacles. In response, brands are crafting innovative solutions by leveraging AI..."
    The US vitamins, minerals and supplements (VMS) market is poised for significant growth, projected to reach $37.4 billion in 2024 with a 3.2% increase from the previous year. This growth is driven by a shift towards personalized health solutions, with consumers increasingly seeking VMS products tailored to their unique needs...."

    £ 3,695 (Excl.Tax)

    More than half of the population are Conscious Consumers, who proactively pay attention to brands' mission or social purpose, and strive to prioritize buying brands whose moral values and beliefs align with their own. Socially conscious shopping requires time and effort, and consumers' ethical considerations vary across categories. Brands interested..."