USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    As the market continues to grow, just one-quarter of consumers are purchasing the same alcohol alternatives on a regular basis and less than half express satisfaction with options..."
    Ready Meals (inc pizza) - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This comprises packaged frozen, chilled..."
    Colour Cosmetics - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers eye, face, lip and..."
    This comprehensive Report explores the market dynamics, the factors stimulating growth and changes, and the perspectives and attitudes of consumers in relation to sustainable technology. Key market trends..."
    Over two years removed from the country's worst bout of inflation in over four decades, as well as a high rate environment, the US economy has defied expectations...."
    Baby Food - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This comprises packaged dry and liquid products..."
    With $2.6bn of total sales expected by the end of 2024, the children's health market is rapidly evolving, driven by shifting consumer preferences and innovative solutions. Parents increasingly..."
    This Report highlights a rising concern among consumers, particularly younger adults, regarding ingredient safety – a significant shift compared to just a year ago. Transparency has become a..."
    In 2024, the financial services landscape in the US witnessed significant consumer activity, with nearly half switching primary providers. The report highlights a growing sensitivity to fees, with..."
    More than 60% of US adults who play video games have purchased gaming-branded or partnered products, indicating strong consumer interest in gaming merchandise. The growing influence of gaming..."
    Fintech, or financial technology, can be defined as the integration of technological advancements with financial services offerings, ranging from mobile banking and robo-advisors to cryptocurrency and blockchain. Fintech..."
    Vitamins & Minerals - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers single/dual, multi-vitamins and..."
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