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USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

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US Trending Flavors and Ingredients in Liquid Dairy and Yogurt: 2026

Market Intelligence ReportsDairyUS
Nearly all Americans already consume dairy, with 94% having consumed dairy products in the past six months, leaving limited room for growth through new user recruitment alone. Future..."

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US Gen Alpha and Technology: 2026

Market Intelligence ReportsTechnologyUS
Gen Alpha (under-16s) is coming of age amid the dual forces of political upheaval and an always-on digital ecosystem. Perhaps the most telling sign of their tech-forward outlook..."

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US Accessible Travel Market Report 2026

Market Intelligence ReportsTravelUS
Planning travel around a D/disability is increasingly common, as 29% of adults have done so for themselves in the last year, and 21% taking another's D/disability into account..."

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US Marketing to Hispanic Gen Z: 2026

Market Intelligence ReportsMarketing and AdvertisingUS
Hispanic Gen Z consumers are entering adulthood at a time when traditional pathways to success have become less predictable. Rather than replacing traditional aspirations, many are pursuing multiple..."

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US Marketing to Black Gen Z: 2026

Market Intelligence ReportsMarketing and AdvertisingUS
Black Gen Z is not simply a younger version of the Black consumer market. They are social-first, highly evaluative and already managing adult responsibilities while helping shape evolving..."

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US Food Storage Market Report 2026

Market Intelligence ReportsHouseholdUS
The US food storage market was valued at $5.4 billion in 2026, reflecting the category's continued relevance as households look for ways to protect food purchases and reduce..."

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US Shopping for Auto Parts Online: 2026

Market Intelligence ReportsAutomotiveUS
Automotive ecommerce is gaining relevance as elevated vehicle costs and an aging fleet encourage consumers to maintain vehicles longer. Nearly half of recent automotive-product purchasers have bought online..."

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US Online Sources of Health Information: 2026

Market Intelligence ReportsHealth and WellnessUS
23% of adults search for health guidance daily, signalling a dramatic shift from reactive symptom checks to integrated family and wellbeing management. The health information journey is a..."

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US Mobile Retailing Market Report 2026

Market Intelligence ReportsRetailUS
Mobile retailing has become a standard shopping channel within the US, with 74% of adults now identifying mobile as their primary product research tool – illustrating the centrality..."

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US Pizza Market Report 2026

Market Intelligence ReportsPizzaUS
Value sales of retail pizza are set to decline for a second consecutive year in 2026, driven largely by weakness in frozen pizza, which still accounts for 83%..."

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US Pet Food Market Report 2026

Market Intelligence ReportsPet FoodUS
An overview of the US pet food market, analyzing market size, consumer purchasing drivers, feeding formats, retail channels, and ingredient themes to inform brand, innovation and merchandising decisions...."

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US Marketing to Gen X: 2026

Market Intelligence ReportsMarketing and AdvertisingUS
An analysis of US Gen X marketing, addressing consumer priorities, value/trust validation, discovery touchpoints, advertising preferences, and digital engagement segments to guide targeting, messaging, channel planning, and experience..."

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