USA

US Market Research

Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.

Our reports help you to:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Researching and Buying Technology Devices Consumer Report 2026

    78% of Americans agree that tech brands focus on flashy features over practicality, contributing to a growing 'feature fatigue' as brands pressure annual smartphone upgrades. AI-fuelled RAM price..."

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    US Ingredient Trends in Beauty Report 2025

    Ingredient research has become a mainstream behavior, with most moving from reactive fixes to proactive wellness approaches. Economic pressure and regulatory volatility raise the stakes for transparency, while..."

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    US Health Insurance Market Report 2025

    The U.S. health insurance market in 2025 is shaped by demographic shifts and evolving consumer needs. The over 65s now make up 18.7% of the population, driving demand..."

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    US Online Shopping Behaviors: Home Decor and Furniture 2025

    Home decor and furniture are more than just functional items; they are an extension of an individual's personality, values and beliefs. They help create a cozy, inviting atmosphere..."

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    US Trust and Loyalty in Financial Services Consumer Report 2025

    The foundation of long-term banking relationships lies in the trust customers place in their financial institutions. This trust can stem from a wide range of factors – with..."

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    US Future of Transportation Report 2025

    Despite significant macroeconomic strain affecting household budgets, consumer appetite for innovation remains remarkably strong. A surprising 72% of Americans report a willingness to try new modes of transportation,..."

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    US Adult Clothing Market Report 2025

    The US adult clothing market is grappling with challenges like inflation and tariffs, with 63% of adults concerned that tariffs could push clothing prices beyond reach. Despite these..."

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    US Wine Market Report 2025

    The US wine market continues to face volume contraction as a growing wave of moderation reshapes alcohol consumption. Health-conscious and budget-sensitive consumers are driving these shifts. While the..."

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    US Future of Health Technology Report 2025

    This report looks at the following areas: Use and interest in health technology Reasons for using health technology Barriers to adoption Preventative positioning of..."

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    US Sexual Wellness Market Report 2025

    Category growth has slowed amid cautious consumer spending, but consumers remain invested in their sexual health. The industry is far from slowing down, with innovation in the space..."

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    US Cruises Market Report 2025

    The cruise industry continues to sail a course of strong growth, with an estimated 21.2 million passengers sailing from US ports in 2025, up 11% on the previous..."

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    US Hispanic Consumers: Payment Preferences Report 2025

    Hispanic consumers represent one in five people in the US, and the population is forecast to grow at nearly four times the pace..."

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