Mass Affluent and Credit Cards - US - February 2009
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This report expands on the analysis presented in Mintel’s Who Are the Mass Affluent?—U.S., April 2008, specifically focusing on the relationship between these consumers and the credit card industry. The attitudes, behaviors and values of mass affluent consumers are all examined. The impact of current economic conditions on both mass affluent consumers and credit card issuers is also analyzed.
Some of the major themes of this report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.