Mass Affluent and Financial Services - US - December 2012
“After being challenged by the recession, the mass affluent market is staging somewhat of a comeback and has become an increasingly attractive market for banks and other types of financial institutions. The question is whether these institutions can find the hooks most relevant to this group and grow their business in this newly—and now highly—sought-after segment.”
– Robyn Kaiserman, Financial Services Industry Analyst
Some questions answered in this report include:
- How has the recession affected the mass affluent?
- Where is the biggest opportunity to expand into the mass affluent market?
- What do mass affluents want in their financial institution?
- How can the industry reach the mass affluent?
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