Mass Merchandisers - US - March 2015
“Mass merchandisers are well-positioned to continue being a primary part of customers’ shopping journeys because of consumers’ continued emphasis on wanting value and convenient shopping solutions. However, it appears that all the key retailers are focused on the same initiatives including small store format expansion, adding services like in-store pickup, enhancing the customer experience through loyalty programs, and better melding the intersection of digital and physical stores. These initiatives are certainly of paramount importance, but the challenge is to execute differently and to infuse more human touches into the customer experience.”
– Diana Smith, Senior Research & Apparel Analyst
This report answers the following questions:
- What role do Hispanics and Blacks play for mass merchandisers?
- How can mass merchandisers enrich their customers’ shopping experiences?
- How is online and mobile shopping changing the landscape?
Total US retail sales at mass merchandisers reached over $600 billion in 2014, an increase from 2013. Sales are expected to grow steadily through 2019. This growth is being influenced by the growing US population, namely Hispanics and Blacks, who are important to the market. Consumers’ continued emphasis on convenience and obtaining low prices in spite of signs of economic recovery will keep them coming to mass merchandisers.
This report focuses on mass merchandisers, offers sales trends, profiles of major players in the US market, as well as a detailed exploration of consumers’ attitudes, usage, and shopping behaviors in this category.
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