Mattresses - US - April 2017
"The mattress category has undergone significant change in recent years due to new product segmentation, changing consumer needs, and e-commerce sales. Mattress purchasers are primarily quality driven, especially as sleep becomes a health priority. Brick-and-mortar retailers benefit from the preference among shoppers to try out a mattress before buying; however, e-commerce brands are quickly entering the market and may disrupt the traditional purchase process. Future market growth will result from brands and retailers that target core buyers and promote sales beyond replacement, while utilizing online resources to guide consumers along the purchase journey."
- Stephen Brown, Research Analyst
This Report discusses the following key topics:
- Replacement as reason for purchase hinders growth
- Online brands threaten traditional retailers
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