Meal Replacement Food and Drink - US - June 2011
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For the purposes of this market report, meal replacement food and drink is defined as including the following:
In addition, as part of Mintel’s custom consumer survey conducted for this report, the term "meal supplement" is used, rather than "meal replacement." This was done to widen the opportunity for respondents to indicate that they use these types of items, not just in place of meals, but also as part of dieting and/or athletic programs.
Products that are marketed as medical food and drink, and sold in retail, are not included in this report. A primary exception is the inclusion of the Glucerna brand: while marketed to consumers with diabetes, the brand’s product mix, labelling, and marketing are far more like those of traditional meal replacements than most medical products.
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