Meat and meat substitutes - Ireland - September 2018
“With one in five Irish consumers identifying themselves as being vegan, vegetarian or a flexitarian in 2018, the opportunities for future growth in the meat substitute sector are high. Moving forward a key challenge will be providing consumers with natural, less processed meat substitutes to gel with rising concerns with food production processes.”
– Brian O’Connor, Senior Consumer Analyst
This report looks at the following areas:
- Meat prices decline in RoI, increase in NI
- One in five Irish consumers subscribe to a reduced or meat-free diet
- Cooking from scratch will help to drive unprocessed meat sales
- Butchers a key outlet for artisan shoppers
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