Meat and Poultry - Brazil - March 2016
“A key challenge for the market is the current economic crisis and high inflation, making meat and poultry products even more expensive for the Brazilian consumer. Consumers are eating less of most types of meat and poultry and one of the main reasons to cut back on consumption is high prices, associated with healthier lifestyles and worries about health and safety issues in the production process of such products.
Social media offers a potential channel for operators to convey the high standards of living of their poultry (eg through video footage), and eliminate any concerns. Development of healthier products can also play a role in getting consumers eating more processed meat and poultry.”
– Andre Euphrasio, Research Analyst
This report discusses the following key topics:
- Social media can be used to offset young consumers’ concerns over ingredients and animal welfare
- Launching meat snacks to Brazilian consumers
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