Meat and Poultry: Processed, Non-processed and Alternatives - Brazil - December 2018
"Brazilian consumers have been more concerned about the quality and the brand of meat they buy, which is a result of the Operation Weak Meat, a police investigation into alleged corruption and tainted beef. As consumers have been more demanding, companies could invest in systems that track their productive chains and develop a more transparent relationship with customers."
- Marina Ferreira, Food and Drink Analyst
This report will look at the following areas:
- Companies need to improve their image and regain consumer confidence
- Meat market should be impacted as more Brazilians become interested in meat alternatives
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