Meat-free and Free-from Foods - UK - September 2013
“A key weakness for the meat-free market is that over half of adults note that meat substitutes lack flavour. A potential solution lies in adapting the recipes of these lines as a large minority of adults note a keenness to try meat substitute pieces containing herbs/spices with agreement rising to 55% of under-35s – the biggest users of these foods.”
– Alex Beckett, Senior Food Analyst
Some questions answered in this report include:
- How can meat substitute brands encourage stronger usage?
- What NPD is there strong interest in in the free-from market?
- Which factors are most likely to encourage meat-eaters to switch to meat substitutes?
- How can manufacturers reinforce usage among families?
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