Meat-free Foods - UK - May 2017
“Meat-free brands should be more vocal about exactly why they are a good choice in terms of animal ethics and the environment, as well as emphasising their nutritional credentials. These messages can make consumers feel holistically virtuous in their choice, helping to build a feel-good factor.”
– Emma Clifford, Senior Food and Drink Analyst
This Report discusses the following key topics:
- Being more vocal about the ethical and environmental benefits of meat-free foods can tap into feel-good eating
- A need for meat substitutes to prove their nutritional worth
- Making recipe inspiration more visible can encourage experimentation
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