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Per capita volume consumption varies widely across regions and specific markets, with scope for increasing consumer uptake evident, particularly in the developing economies of Latin America and Asia. In the US and Europe’s well-developed markets, value growth is being driven by rising prices and value-added innovation, while per capita consumption is flat to declining.

Top value growth markets include many of the developing markets in Asia and Latin America, along with standout CAGR results from 2010-14 in Portugal and Russia. Total volume and per capita volume consumption is very low in the rapidly developing markets of India, Vietnam and Indonesia, translating into high growth rates on very small bases. Meanwhile, Malaysia has grown into a top 20 market, with per capita volume consumption that now exceeds many European countries. China’s rapidly growing meat and poultry market has significant upside potential as consumers continue to migrate to modern retail formats, while South Korea’s well-educated affluent population is driving rapid growth.

New product innovation in the meat, poultry, fish, meat substitutes and egg category grew in 2015, led by the meat segment. Europe remained the most innovative region in 2015. Fish was the second most innovative segment in Europe, followed by poultry  and meat substitutes.

What's included

What's included

Table of contents

Table of contents

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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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