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Description

Description

“Rising willingness to healthy eating and demand in immunity improvement after the outbreak of COVID-19 will result in special attention to nutrition when making purchase decision for meat snacks. Communication on upgrades in processing technique and ingredients sourcing will be the key for brands to strengthen the role of meat snacks as protein supplements. Consumers’ demand for free-from products also provides a ‘shortcut’ to premiumise – which can further drive the business growth.”
– Roolee Lu, Research Analyst, 30 April 2020

Key issues covered in this Report

  • The impact of COVID-19 on consumer behaviour and the Meat Snacks market
  • Key trends to watch in the post-COVID-19 period
  • Brand performance of leading meat snack brands in 2018 and 2019
  • Launch activity and consumer interest in product innovation
  • Consumption trend and brand preference of major product segments

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Report Scope
          • Excluded
            • Definition
            • Executive Summary

                • The market
                  • Robust growth driven by expanded varieties and demand for indulgence
                    • Figure 1: Retail sales of meat snack market, China, 2018 and 2019
                  • Impact of COVID-19 on Meat Snacks
                    • A catalyst for health-focused product evolution
                      • Figure 2: Short, medium and long term impact of COVID-19 on Meat Snacks, April 2020
                    • Companies and brands
                      • Figure 3: Market share of leading companies in meat snack market, China, 2018 and 2019
                    • Bestore insists “good taste comes from good ingredients”
                      • Three Squirrels’ “from nose to tail” offerings in meat snacks
                        • Be & Cheery adds “no meat” options to its portfolio
                          • The consumer
                            • Major types of meat snacks enjoy high penetration and see consumers eating more
                              • Figure 4: Consumption trend, China, January 2020
                            • Bestore shows more advantage in pork snacks
                              • Figure 5: Brand preference, China, January 2020
                            • Consumers expect to get protein supplement from meat snacks
                              • Figure 6: Consumption purpose, China, January 2020
                            • Flavour outweighs other choice factors for meat snacks
                              • Figure 7: Choice factors, China, January 2020
                            • Young consumers prefer heavy flavour while older consumers choose original
                              • Figure 8: Interest in flavours – select items, by age, China, January 2020
                            • Naturalness is an important cue in premiumisation
                              • Figure 9: Premiumisation factors, China, January 2020
                            • What we think
                            • The Impact of COVID-19 on Meat Snacks Sector

                                • Figure 10: Short, medium and long term impact of COVID-19 on Meat Snacks, April 2020
                              • Opportunities and threats
                                • Comforting demand could drive consumption
                                  • Figure 11: Worry about the impact of COVID-19 on lifestyle, March to May, 2020
                                  • Figure 12: Consumption purpose, China, January 2020
                                • Health awareness accelerates product evolution
                                  • Figure 13: Nutrients associated with immunity, China, March 2020
                                • Impact on the market
                                  • What we’ve seen so far
                                    • Figure 14: Total revenue of major meat snack brands, Q1 2020
                                  • Shifts in consumer behaviour
                                    • Spending on in-home food continues to increase
                                      • Figure 15: Change in spending on in-home food, March to May, 2020
                                    • Holistic wellbeing receives unprecedented attention
                                      • Figure 16: Priorities in life, 26 April – 2 May, 2020
                                    • Online channels would see more growth potential
                                      • Figure 17: Shopping channel, March to May, 2020
                                    • How COVID-19 crisis will reshape the industry
                                      • Food safety concerns would promote market consolidation
                                        • Figure 18: Most concerning factors, March to May, 2020
                                      • Impact on marketing mix
                                        • Communicate nutrition detail to encourage consumption
                                          • Omni-channel integration will be the future direction
                                            • COVID-19: China context
                                              • Figure 19: Accumulative confirmed cases of COVID-19 in China, January to April 2020
                                              • Figure 20: Status of returning to work, China, March and April 2020
                                          • Issues and Insights

                                            • Strengthen the role of protein supplement
                                              • The facts
                                                • The implications
                                                  • Figure 21: Nick’s Sticks by Wenzel's Farm, US, 2019
                                                  • Figure 22: Epic Bites, US, 2018
                                                • Use free-from products to reach premiumisation
                                                  • The facts
                                                    • The implications
                                                      • Figure 23: Product examples of meat snacks with no-additives/preservatives claim, US and UK, 2019
                                                      • Figure 24: Product examples of antibiotics-free and hormone-free meat snacks, US, 2019
                                                    • Update flavour choices to boost consumption
                                                      • The facts
                                                        • The implications
                                                          • Figure 25: Top 10 flavours of new products launched in meat snacks, China and North America, 2017-19
                                                          • Figure 26: Product examples of meat snacks with original flavour, China, 2020
                                                          • Figure 27: Product examples of meat snacks with innovative flavours, UK, Thailand and Australia, 2019
                                                      • The Market – What You Need to Know

                                                        • Meat snack market experiences robust growth
                                                          • Evolution of meat snacks under premiumisation and nutritional demand
                                                          • Market Size

                                                            • Robust growth outperforms average rate of snack market
                                                              • Figure 28: Retail sales of meat snack market, China, 2018 and 2019
                                                          • Market Factors

                                                            • Premiumisation and health awareness push evolution in meat snacks
                                                              • Changing meat supply may affect market structure
                                                                • Main players’ pressure to keep innovating drives consumption
                                                                  • Figure 29: Three Squirrels Chinese Traditional Cuisine Snacks
                                                              • Key Players – What You Need to Know

                                                                • Internet-based snack brands show more strengths
                                                                  • Diversified strategies of major players
                                                                    • Claims related to convenience and naturalness gain most attention
                                                                    • Market Share

                                                                      • Low concentration and dominance under domestic brands
                                                                          • Figure 30: Market share of leading companies in meat snack market, China, 2018 and 2019
                                                                      • Competitive Strategies

                                                                        • Use upgraded ingredients to premiumise
                                                                          • Figure 31: Bestore’s good taste comes from good ingredients
                                                                        • Enrich ingredients from nose to tail
                                                                          • Figure 32: Three Squirrels Dou Wei Wei Series
                                                                        • Target fitness occasions
                                                                          • Figure 33: Be & Cheery high protein smoked beef jerky
                                                                          • Figure 34: Keep chicken breast
                                                                        • Focus on “future snacks”
                                                                        • Who’s Innovating?

                                                                          • Innovation trends overview
                                                                            • Figure 35: Top 10 claims on new products launched in meat snacks, China and North America, 2017-19
                                                                            • Figure 36: Top five growing claims on new products launched in meat snacks, China and North America, 2017-19
                                                                          • Create innovative formats to add new varieties
                                                                            • Chips made from meat
                                                                              • Figure 37: Product examples of meat snacks in chips format, US and South Korea, 2019-20
                                                                            • Meat jerky as an ingredient in snack mixes
                                                                              • Figure 38: Product examples of meat snack mixes, US and Australia, 2019-20
                                                                            • Adopt improved and natural processing technique
                                                                              • Low-temperature and low-speed drying
                                                                                • Figure 39: Hormel light life thin-cut beef jerky, China, 2020
                                                                              • Traditional air drying process from South Africa
                                                                                • Figure 40: Kalahari Biltong beef biltong, US, 2019
                                                                              • Vegan options under the plant-based trend
                                                                                • Figure 41: Product example of vegan alternatives, Japan and UK, 2019-20
                                                                                • Figure 42: Be & Cheery plant-based smoked meat sausage
                                                                            • The Consumer – What You Need to Know

                                                                              • Strong consumption in major types of meat snacks
                                                                                • Important role in protein supplement
                                                                                  • Premium opportunities in naturalness
                                                                                  • Consumption Trends

                                                                                    • The big winner is beef snacks
                                                                                      • Figure 43: Consumption trend, China, January 2020
                                                                                      • Figure 44: Consumption trend – beef, by gender and age, China, January 2020
                                                                                    • More males reduce their consumption of pork snacks
                                                                                      • Figure 45: Consumption trend – pork, by gender, China, January 2020
                                                                                    • Poultry and pork snacks gain more popularity among young consumers
                                                                                      • Figure 46: Consumption trend – eating more, by age, China, January 2020
                                                                                    • Niche types of meat snacks have limited audience
                                                                                      • Figure 47: Consumption trend – rabbit, by city, China, January 2020
                                                                                  • Brand Preference

                                                                                    • Bestore has more strengths in beef and pork snacks
                                                                                      • Figure 48: Brand preference, China, January 2020
                                                                                    • Three Squirrels’ beef snacks reach more young consumers
                                                                                      • Figure 49: Brand preference – beef, by age, China, January 2020
                                                                                    • Even penetration of Be & Cheery and LYFEN
                                                                                      • Poultry and seafood snacks are less dominated
                                                                                      • Consumption Purpose

                                                                                        • Meat snacks are no exceptions in satisfying craving
                                                                                          • Figure 50: Consumption purpose, China, January 2020
                                                                                        • Protein supplement is important for male consumers
                                                                                          • Figure 51: Consumption trend – eating more, by select consumption purpose, China, January 2020
                                                                                          • Figure 52: Consumption purpose, by gender, China, January 2020
                                                                                        • Fill the stomach rather than replace meal
                                                                                          • Females eat meat snacks to release pressure
                                                                                            • Figure 53: Consumption purpose – to release pressure, by gender and age, China, January 2020
                                                                                          • High earners care more about balanced intake of nutrients
                                                                                            • Figure 54: Consumption purpose – select items, by monthly personal income, China, January 2020
                                                                                        • Choice Factors

                                                                                          • Flavour outweighs texture
                                                                                            • Figure 55: Choice factors, China, January 2020
                                                                                          • Nutrition value matters for males aged 30-39
                                                                                            • Figure 56: Choice factors – nutrition value, by gender and age, China, January 2020
                                                                                          • Brand is valued by consumers in tier one cities
                                                                                            • Figure 57: Choice factors, by city tier, China, January 2020
                                                                                        • Interest in Flavours

                                                                                          • Young consumers love spicy while older consumers favour original
                                                                                            • Figure 58: Interest in flavours, China, January 2020
                                                                                            • Figure 59: Interest in flavours – select items, by age, China, January 2020
                                                                                          • Females prefer some sweetness
                                                                                            • Figure 60: Interest in flavours, by gender, China, January 2020
                                                                                        • Premiumisation Factors

                                                                                          • Opportunities in free-from products
                                                                                            • Figure 61: Premiumisation factors, China, January 2020
                                                                                            • Figure 62: Premiumisation factors – willing to pay more, China, January 2020
                                                                                          • Additional ingredients could win parents’ hearts
                                                                                            • Figure 63: Premiumisation factors – select items, by family structure, China, January 2020
                                                                                          • Use processing technique to impress female consumers
                                                                                            • Figure 64: Premiumisation factors – select items, by gender, China, January 2020
                                                                                        • Meet the Mintropolitans

                                                                                          • Strong interest in various types of meat snacks
                                                                                            • Figure 65: Consumption trend – select items, by consumer classification, China, January 2020
                                                                                          • Special attention to nutrition value
                                                                                            • Figure 66: Consumption purpose, by consumer classification, China, January 2020
                                                                                        • Appendix – Market Size

                                                                                            • Figure 67: Total market value of meat snacks, China, 2018 and 2019
                                                                                        • Appendix – Methodology and Abbreviations

                                                                                          • Methodology
                                                                                            • Abbreviations

                                                                                            About the report

                                                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                            • The Consumer

                                                                                              What They Want. Why They Want It.

                                                                                            • The Competitors

                                                                                              Who’s Winning. How To Stay Ahead.

                                                                                            • The Market

                                                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                            • The Innovations

                                                                                              New Ideas. New Products. New Potential.

                                                                                            • The Opportunities

                                                                                              Where The White Space Is. How To Make It Yours.

                                                                                            • The Trends

                                                                                              What’s Shaping Demand – Today And Tomorrow.

                                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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