Media Consumption by the Black Consumer - US - July 2011
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The categories covered in this report include African-American demographics and behavioral data and why it is important for marketers to understand this. The report will focus on the influence of Black media and consumer attitudes toward Black and general market media. We achieve this by covering the following categories in this report:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.