Media Consumption - UK - July 2012
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When discussing content consumption, almost of more interest than the number of books, CDs
or newspaper subscriptions being purchased is the level of activity seen by digital or traditional methods of content distribution. As the internet becomes ever more present in consumer homes and daily activities, digital content delivery is starting to dominate planning strategies for 2012 and beyond. For some markets, like music, this is an old conversation, and well-established distribution models are now being tweaked to maximise both reach and customer retention. For other markets, like newspapers, and magazines, the danger is less defined and may require a fundamental change in the nature of the product itself.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.