Media Content On the Go - UK - September 2011
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“The market for portable electronic devices - such as laptops, smartphones or tablets -has shown overall growth in 2011, with a complimentary interest in digital content growing alongside it. With the digitisation of books and video joining already popular digital newspapers and music, content providers are under increasing pressure to ensure their offerings are available at any given time, on any given device and in any number of unknown usage scenarios. Their effectiveness in maintaining brand awareness and consumer loyalty in an ever-increasing field of competitors will depend on how they adapt to the consumer demands of quality and immediacy in the year to come.”
– Samuel Gee, Technology Analyst
Whilst books and magazines have always been, to an extent, ‘content-on-the-go’, this report focuses on their digital counterparts – namely eBooks, digital magazines or newspapers (usually presented as ‘apps’), and MP3/video content.
eBooks are files that are read primarily on dedicated eBook readers such as the Amazon Kindle or the Sony Reader.
Consumption of pirated digital music and video content falls outside the scope of this report. For more information on the spread of digital content piracy, see Mintel’s Music and Video Purchasing – UK, August 2011 report.
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