Media Trends Autumn - UK - September 2018
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- September 2018
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"Across media markets consumers have become very comfortable with the subscription payment model and they show a willingness to sign up to multiple types of subscriptions, with expense the primary barrier to doing so. The video subscription market in particular is set to undergo significant changes over the coming years as many new subscription options are introduced from players such as YouTube, ITV and Apple."
- Rebecca McGrath, Senior Media Analyst
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