Media Trends Autumn - UK - September 2019
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This report examines people’s media habits in terms of purchasing and activity over the last three months. The primary media areas of focus are video, audio and print media.
Video – includes TV shows and films delivered through DVDs, Blu-ray discs, pay-TV subscriptions like Virgin Media or Sky, and streamed video services such as Netflix and Amazon Prime Video. It also includes short-form online videos on platforms such as YouTube and Facebook.
Video Games – includes PC, console and mobile games.
Music and audio – refers to CDs, digital downloads and streaming services such as Spotify or Apple Music.
Print media – refers to newspaper, magazine and book titles in either a digital or physical format.
Physical print media – ie newspapers, magazines and books, as opposed to websites and e-books, are referred to as ‘physical print media’ when a distinction between physical and digital is drawn.
The special focus topic of this report is TV and video.
“The make-up of the video subscription streaming market is to change significantly over the coming years with Disney, Apple, WarnerMedia, NBC and BBC/ITV all poised to introduce new options, while removing their content from the current dominant players. We are, though, likely to see significant consumer pushback to this change.”
– Rebecca McGrath, Senior Media Analyst
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.