Media Trends Autumn - UK - September 2019
Covered in this report
This report examines people’s media habits in terms of purchasing and activity over the last three months. The primary media areas of focus are video, audio and print media.
Video – includes TV shows and films delivered through DVDs, Blu-ray discs, pay-TV subscriptions like Virgin Media or Sky, and streamed video services such as Netflix and Amazon Prime Video. It also includes short-form online videos on platforms such as YouTube and Facebook.
Video Games – includes PC, console and mobile games.
Music and audio – refers to CDs, digital downloads and streaming services such as Spotify or Apple Music.
Print media – refers to newspaper, magazine and book titles in either a digital or physical format.
Physical print media – ie newspapers, magazines and books, as opposed to websites and e-books, are referred to as ‘physical print media’ when a distinction between physical and digital is drawn.
The special focus topic of this report is TV and video.
“The make-up of the video subscription streaming market is to change significantly over the coming years with Disney, Apple, WarnerMedia, NBC and BBC/ITV all poised to introduce new options, while removing their content from the current dominant players. We are, though, likely to see significant consumer pushback to this change.”
– Rebecca McGrath, Senior Media Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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