Media Trends Spring - UK - March 2020
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The popularity of video subscription streaming services continues to rise, with 44% of people currently using one, rising to 69% among 16-24 year olds. The upcoming launch of Disney+ in March 2020, following on the heels of Apple TV+ which launched in November 2019, will shake up the TV and video landscape. Disney+ in particular has the content library to act as a genuine rival to Netflix.
The video games market is set to become more subscription and streaming orientated, reflecting the journey seen with both video and music. Apple, Google and Microsoft have, or are about to, introduce new subscription services that boost the availability of gaming across devices.
“The most popular length of video on YouTube among Gen Z is 21 minutes or more, reflecting how the platform has developed and the opportunities it now presents in terms of content and advertising. The popularity of longer videos on social media allows for greater incorporation of both pre-roll and mid-roll advertising, but restraint is still needed with Mintel’s research showing that many people do stop watching videos because the advertising is too intrusive.”
– Rebecca McGrath, Senior Media Analyst
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