Medicated Skincare - US - December 2012
“The medicated skincare market can expect to see growth in the coming years due to skin irritations being a common occurrence for many consumers. However, the market faces some challenges: most consumers only purchase products to treat a single occurrence of an irritation, there are growing concerns around the use of chemicals in products, and consumers are still turning to physicians for help in identifying and treating problems. Companies and brands will need to explore ways to evolve the market beyond being driven by occurrence only, incorporate more natural ingredients into offerings, and either partner with physicians or position products as an interim treatment step in order to facilitate increased use and purchase of products in the coming years.”
– Gabriela Mendieta, Home & Personal Care Analyst
Some questions answered in this report include:
- How can the market evolve beyond single-use purchases?
- How can medicated skincare product companies assuage growing consumer concern around the chemicals that are currently being used in products?
- Are there ways for products to compete more effectively with consumers’ reliance on doctors when it comes to treating skin irritations?
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