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Medicated Skincare - US - July 2018

"The medicated skincare market grew by 0.4% in 2017 and will reach an estimated $1.1 billion in 2018; an increase of just $14 million. Through 2023, Mintel estimates that the market will add between 1% and 3% per annum. Better prevention, oral medications, and non-medicated products will continue to challenge the category.

Yet, there are opportunities. Multifunctional products, fast-acting cold sore and skin growth removers and ancillary products that help consumers avoid the triggers of skin ailments will allow forward looking brands to reinvent their portfolios for an evolving market."

- Jamie Rosenberg, Global Personal Care Analyst

This report examines the following issues:

  • A growing performance gap between segments
  • A blurring of medicated and herbal skincare
  • New, more effective drugs will challenge topical treatments

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • A growing performance gap between segments
            • Figure 1: Total US retail sales and forecast of medicated skincare products, by segment, at current prices, 2013-23
          • A blurring of medicated and herbal skincare
            • Figure 2: Treatment methods, May 2018
          • New, more effective drugs will challenge topical treatments
            • The opportunities
              • Multifunctional products and prevention will be the category’s salvation
                • Figure 3: Interest in innovations, May 2018
              • Faster treatment and cosmetic masking
                • What it means
                • The Market – What You Need to Know

                  • A market in need of rejuvenation
                    • There will be a growing performance gap between segments
                      • Strike while the economy is hot
                      • Market Size and Forecast

                        • Historic and projected sales performance of medicated skincare
                          • Figure 4: Total US sales and fan chart forecast of medicated skincare, at current prices, 2013-23
                          • Figure 5: Total US sales and forecast of medicated skincare, at current prices, 2013-23
                      • Market Breakdown

                        • General skin conditions will drive category growth
                          • Figure 6: Total US retail sales and forecast of medicated skincare products, by segment, at current prices, 2013-23
                        • Cold sores and skin growth products have less flexibility to innovate
                        • Market Perspective

                          • Control the blur
                            • There is opportunity to co-brand prescription and non-prescription products
                              • Figure 7: Prescription medicine taken internally, by children in household, Millennials, and Hispanic status, May 2018
                          • Market Factors

                            • Strong consumer confidence will grow the category and substitute products
                              • Figure 8: Consumer Sentiment Index, January 2007-May 2018
                            • Hispanics make a strong test market
                              • Figure 9: Population by Hispanic origin, 2013-23
                          • Key Players – What You Need to Know

                            • A few brands are responsible for most growth
                              • An opportunity for multifunctional products
                                • A blurring of medicinal and natural
                                  • Opportunities for cold sore brands
                                    • Homeopathic remedies are accelerating
                                      • Better hygiene means fewer warts
                                      • Manufacturer Sales of Medicated Skincare

                                        • A few brands are responsible for most growth
                                            • Figure 10: MULO sales of medicated skincare products, by leading companies, rolling 52 weeks 2017 and 2018
                                        • What’s Working?

                                          • An opportunity for multifunctional products
                                            • Figure 11: Multi-outlet sales of anti-itch treatments, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                          • A blurring of medicinal and natural
                                            • Opportunities for cold sore brands
                                              • Figure 12: Multi-outlet sales of cold sore medications, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                            • Cure cold sores faster
                                              • Cosmetic opportunities for cold sore medications
                                                • Figure 13: Interest in medicated skincare products that match skin tone, May 2018
                                              • Homeopathic remedies are accelerating
                                                • Figure 14: Use of homeopathic remedies to treat skin disorders, by age, August 2016
                                            • What’s Struggling?

                                              • Better hygiene means fewer warts
                                                • Figure 15: Multi-outlet sales of skin growth removers, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                            • What’s Next?

                                              • Oral drugs could disrupt the market
                                                  • Figure 16: Prescription medicine taken internally, by children in household, Millennials, and Hispanic status, May 2018
                                              • The Consumer – What You Need to Know

                                                • Young adults report the most skin conditions
                                                  • The rise of alternative healing
                                                    • Support a preventative approach
                                                      • Innovating for parents and the elderly
                                                        • Promote “hero” ingredients
                                                        • Skin Conditions

                                                          • Adults are plagued by dryness while children have general skin irritations
                                                            • Figure 17: Incidence of skin conditions, May 2018
                                                          • Young adults report more skin conditions
                                                              • Figure 18: Incidence of any skin conditions (net) – experienced myself, by age, may 2016 and May 2018
                                                          • Treatment Approach

                                                            • The rise of alternative healing
                                                              • Figure 19: Treatment methods, May 2018
                                                            • Younger consumers take the natural route
                                                              • Figure 20: Select treatment methods, by age, May 2018
                                                          • Skin Condition Triggers

                                                            • Support a preventative approach
                                                              • Figure 21: Factors impacting appearance of skin, any ranking (net*), October 2015
                                                              • Figure 22: Triggers of skin conditions, May 2018
                                                            • An ounce of prevention is worth a pound of brand equity
                                                                • Figure 23: Triggers of skin conditions, by age, May 2018
                                                            • Purchase Influencers

                                                              • Speed and doctor recommendations are highly valued
                                                                • Figure 24: Preferred attributes for medicated skincare products, may 2018
                                                              • Innovating for parents and the elderly
                                                                • Promote “hero” ingredients
                                                                  • Figure 25: Preferred select attributes for medicated skincare products, by age, May 2018
                                                              • Purchase and Usage Behaviors

                                                                • Medicated products are purchased on an as needed basis
                                                                  • Figure 26: Purchase behaviors for medicated skincare products, May 2018
                                                                • Parents and Hispanics want multifunctional products
                                                                  • Figure 27: Willing to spend on medicated skincare with multiple benefits, by children in household, Hispanic Millennials, Millennials, May 2018
                                                              • Product Innovations

                                                                • There’s a desire for trigger identification apps and products for seniors
                                                                  • Figure 28: Interest in innovations, May 2018
                                                                • Hispanics are most interested in trigger identification apps
                                                                  • Figure 29: Interest in select innovations, by Millennials and Hispanic Millennials, May 2018
                                                              • Appendix – Data Sources and Abbreviations

                                                                • Data sources
                                                                  • Sales data
                                                                    • Fan chart forecast
                                                                      • Consumer survey data
                                                                        • Abbreviations and terms
                                                                          • Abbreviations
                                                                          • Appendix – The Market

                                                                              • Figure 30: Total US sales and forecast of medicated skincare, at inflation-adjusted prices, 2013-23
                                                                              • Figure 31: Total US retail sales and forecast of medicated skincare products, by segment, at current prices, 2013-23
                                                                              • Figure 32: Total US retail sales of medicated skincare products, by channel, at current prices, 2013-18
                                                                          • Appendix – The Consumer

                                                                            • Functionality and trust drive purchasing
                                                                              • Figure 33: TURF analysis – Purchase influencers, May 2018
                                                                              • Figure 34: Table - TURF analysis – Purchase influencers, May 2018
                                                                            • Methodology

                                                                            Medicated Skincare - US - July 2018

                                                                            US $4,395.00 (Excl.Tax)