Men's Attitudes to Skin and Haircare - Germany - 2020
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A lack of dedicated NPD is undermining men's involvement in the BPC sector. Harness lifestyle factors, expand mass market options and boost education to excel.
Bettina Krechel, Research Director - German Reports
WHAT CONSUMERS WANT, AND WHY
LAUNCH ACTIVITY AND INNOVATION
This report will give you a complete 360-degree view of your market. Rooted in robust proprietary and high-quality third-party data, our local experts then put that data into context and you’ll understand:
What they want. Why they want it.
Who’s winning. How to stay ahead.
Size, segments, shares and forecasts: How it all adds up.
New ideas. New products. New potential.
Where the white space is. How to make it yours.
What’s shaping demand – today and tomorrow.