Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

A lack of dedicated NPD is undermining men's involvement in the BPC sector. Harness lifestyle factors, expand mass market options and boost education to excel.

Bettina Krechel, Research Director - German Reports

EXECUTIVE SUMMARY

  • Market context
  • Mintel predicts
  • What consumers want, and why
  • Opportunities
  • Marketing mix

MARKET DRIVERS

WHAT CONSUMERS WANT, AND WHY

  • Usage of hair products
  • Purchase factors when buying haircare
  • Interest in trying haircare with specific ingredients
  • Usage of facial cleansing products
  • Usage of facial care products
  • Changes in behaviours around facial skincare
  • Sources of inspiration
  • Statements around face/haircare
  • Attitudes towards face/haircare

LAUNCH ACTIVITY AND INNOVATION

APPENDIX

  • Appendix - products covered, abbreviations and consumer research methodology

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: men's usage of hair products, September 2019
    • [Graph] Germany: men's usage of facial cleansing products, September 2019
    • [Graph] Germany: men's usage of facial caring products, September 2019
    • [Graph] Germany: men's behaviours around facial skin/haircare, September 2019
    • Opportunities
    • Marketing mix
  2. market drivers

    • [Graph] Germany: share of maximum population projections for men, by age group, 2020-30
    • [Graph] Germany: men's top three grooming priorities after hygiene basics on an average day, by age, January 2019
    • [Graph] Germany: men's frequency of conducting selected lifestyle tasks, October 2019
    • [Graph] Germany: men's interest in sector advertising*, by age, October 2019
  3. What consumers want, and why

    • Usage of hair products
    • [Graph] Germany: men's usage of haircare products, by age, September 2019
    • [Graph] Germany: men's usage of hair styling products, by age, September 2019
    • Purchase factors when buying haircare
    • [Graph] Germany: purchase factors for men when buying hair products for themselves, by age, September 2019
    • Interest in trying haircare with specific ingredients
    • [Graph] Germany: men's usage and interest in hair product ingredients, September 2019
    • [Graph] Germany: men's usage and interest in hair product ingredients, under-35s only, September 2019
    • Usage of facial cleansing products
    • [Graph] Germany: men's usage of facial cleansing products, September 2019
    • [Graph] Germany: men's usage of facial cleansing products, by age, September 2019
    • Usage of facial care products
    • [Graph] Germany: men's usage of facial care products, September 2019
    • [Graph] Germany: repertoire of facial care products used by men, by age, September 2019
    • Changes in behaviours around facial skincare
    • [Graph] Germany: men's facial skincare behaviours over the last 12 months, September 2019
    • [Graph] Germany: men's facial skincare behaviours over the last 12 months, under-35s only, September 2019
    • Sources of inspiration
    • [Graph] Germany: sources of grooming inspiration for men, by age, September 2019
    • Statements around face/haircare
    • [Graph] Germany: men's behaviours around facial skin/haircare, September 2019
    • Attitudes towards face/haircare
    • [Graph] Germany: men's attitudes towards facial skin/haircare, September 2019
    • [Graph] Germany: men's attitudes towards facial skin/haircare, under-35s only, September 2019
  4. Launch activity and innovation

    • [Graph] Germany: share of total NPD in facial skincare and hair products positioned at men, 2016-19
    • [Graph] Germany: NPD in men's facial skincare, by launch type, 2016-19
    • [Graph] Germany: NPD in men's facial skincare, by leading claims*, 2016-19
    • [Graph] Germany: NPD in men's facial skincare, by most active ultimate companies*, 2016-19
    • [Graph] Germany: NPD in men's facial skincare, by beauty price positioning, 2016-19
    • [Graph] Germany: NPD in men's hair products, by launch type, 2016-19
    • [Graph] Germany: NPD in men's hair products, by most active ultimate companies*, 2016-19
    • [Graph] Germany: NPD in men's haircare, by leading claims*, 2016-19
    • [Graph] Germany: NPD in men's hair products, by beauty price positioning, 2016-19
  5. Appendix

    • Appendix - products covered, abbreviations and consumer research methodology

This report will give you a complete 360-degree view of your market. Rooted in robust proprietary and high-quality third-party data, our local experts then put that data into context and you’ll understand:

  • The Consumer

    What they want. Why they want it.

  • The Competitors

    Who’s winning. How to stay ahead.

  • The Market

    Size, segments, shares and forecasts: How it all adds up.

  • The Innovations

    New ideas. New products. New potential.

  • The Opportunities

    Where the white space is. How to make it yours.

  • The Trends

    What’s shaping demand – today and tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

Trusted by companies. Big and small.