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Description

Description

Capture share of evolving men's grooming market with product innovations and differentiated marketing-mix strategy.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • Key Trends

      • Key drivers
      • [Graph] India: New product launches with 'male' claim, by categories, 2015-17
      • Global trends and how they are playing out in India
    • Consumer insights

      • Appearance, concerns, and benefits sought
      • [Graph] India: Mean time spent in minutes on appearance, by tier, April 2018
      • Attitude and behaviour towards grooming
      • [Graph] India: Agreement with select statements about appearance, May 2018
      • [Graph] India: Agreement with grooming behaviour, May 2018
      • [Graph] India: Amount of time spent compared to last year, May 2018
    • market application

      • Local innovators
      • Global innovators
    • Appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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