Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Men's Grooming Behaviour – Indian Consumer – 2018

Capture share of evolving men's grooming market with product innovations and differentiated marketing-mix strategy.

Minu Srivastava, Consumer Research Analyst, India

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • Appearance, concerns, and benefits sought
  • Attitude and behaviour towards grooming

MARKET APPLICATION

  • Local innovators
  • Global innovators

APPENDIX

MINTEL INDIAN CONSUMER - OTHER REPORTS AVAILABLE

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. executive summary

    • Key Trends

      • Key drivers
      • [Graph] India: New product launches with 'male' claim, by categories, 2015-17
      • Global trends and how they are playing out in India
    • Consumer insights

      • Appearance, concerns, and benefits sought
      • [Graph] India: Mean time spent in minutes on appearance, by tier, April 2018
      • Attitude and behaviour towards grooming
      • [Graph] India: Agreement with select statements about appearance, May 2018
      • [Graph] India: Agreement with grooming behaviour, May 2018
      • [Graph] India: Amount of time spent compared to last year, May 2018
    • market application

      • Local innovators
      • Global innovators
    • Appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        Men's Grooming Behaviour – Indian Consumer – 2018

        £1,950.29 (Excl.Tax)