Men's and Women's Footwear - US - September 2014
“Online shoe retailing is one of the key developments in the footwear marketplace in recent years. The challenge now is how to best integrate, streamline, and develop use of websites as well as other tools such as social media and smartphone apps to maximize turnover and customer satisfaction. Online tools are essential to reaching digital-savvy younger shoe buyers, aged 18-34, as well as young Hispanics and busy parents. However, they can also support outreach to older buyers, including aging Boomers.”
– Ali Lipson, Category Manager – Retail & Apparel, Technology, Automotive
This report answers the following questions:
- What motivates purchase and what attributes do key buyers seek?
- How is online shopping changing the retail landscape for footwear?
- How can retailers best engage with young Hispanics, including families?
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