The Men's and Women's Fragrance Market - UK - September 2012
- Related Reports
- September 2012
US $2,427.12 (Excl.Tax)Excl. Tax Buy Now
The UK retail market for fragrances continued to grow in 2011, in spite of a challenging economic setting, with sales up by 4.5% to reach around £1.38 billion. While growth continues, it is doing so at a slower rate. The recession has proved that the ‘lipstick effect’ works, where women are treating themselves to affordable, little luxuries when money is tight whilst cutting back on bigger purchases, but there are signs of the prestige sector moving towards lower price points. In spite of this, sales of fine fragrances remain substantially larger than the mass market, generating 82% of market value, the bulk of which comes from female-specific products.
Active new product development plays an important role in the market and is key to maintaining and creating consumer interest, for example, through seasonal and limited-edition products. Women’s fragrances are the central arena for new introductions, accounting for nearly two thirds of all launches. Recent product trends have varied from fashion and music to food and exoticism, with suppliers also paying greater attention to the development of more environmentally-friendly products, generally through packaging, and botanical/herbal alternatives.
Fragrances are used for a variety of occasions, from work to meeting with friends and special events, supporting sales. The number-one reason to wear fragrance is simply to smell good (70%), but it has become a routine for more than half of fragrance users (54%) and is a finishing touch when getting dressed up for almost half (45%).
This report examines the UK market for men’s and women’s fragrances including Eaux de Toilette, Eaux de Parfum and colognes:
The words “perfume” or “scent” are sometimes used as synonyms for fragrance. To avoid confusion, this report uses the terms perfume, eau de parfum, eau de toilette, cologne and, as a generic term, the word “fragrance”.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.