Men's and Women's Shaving and Hair Removal - UK - September 2013
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“Despite the increasing availability of permanent hair removal devices for use in the home, the high initial cost is still off-putting for most consumers. The convenience, flexibility and price of razors is already of high appeal to both men and women alike, although advances in lubricating strips and moisture bars are beginning to cannibalise sales, resulting in decreasing usage of shaving preparations and driving a need for more innovation in the pre-shave sector.”
– Lucy Cornford, Senior Beauty Analyst
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