Men's Attitudes to BPC - Brazil - May 2018
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“The BPC products for men have some challenges to overcome. It’s more common to see men with a beard and mustache nowadays, for example, but most of them still do not use any facial hair product. In addition, barbershops need to find creative ways to attract these consumers, as the majority still shave and trim their beard and mustache at home on their own. Brands have the opportunity to partner with barbershops and develop products that make men’s life less complicated.”
- Juliana Martins, Beauty & Personal Care Specialist
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