Men's Attitudes Towards Clothes Shopping - US - April 2010
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Men shopping for clothes in the US report a wide range of habits, motivations and frustrations that accompany the retail experience. While more than three quarters of men say they bought clothes in the past year, most buy only to replace old or worn out items. This is cause for concern among apparel retailers because the replacement cycles of clothing are infrequent (although significant numbers of men indicate that they view clothes shopping as a leisure activity, or at the very least, not as a chore). This report provides close analysis of these ideas, as well as in-depth examination of the following:
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