Men's Clothing - US - March 2016
"Sales of men’s clothing are expected to increase over the next five years, and grow at a faster pace than women’s clothing over the same period. Men aged 25-34 are key to the market due to their transitional life stage as well as their relatively higher earnings (versus younger men, who also support growth). Men’s growing interest in their personal appearance is also a driver of growth. Combined with recent advances in online shopping and interest in additional innovations, the men’s apparel landscape is changing for the better. Meanwhile, the mobile channel remains under-utilized despite its potential."
- Rupa Ghosh, Travel & Leisure Analyst
This report discusses the following key topics:
- Men aged 25-34 years primary consumers
- “Casualization” trend puts a damper on dressing up
- In-store receives more shoppers; mobile an under-utilized channel
- Potential of mobile shopping hindered by obstacles to user experience
The purpose of this Report is to identify men’s shopping behaviors and attitudes toward shopping for clothing for themselves. For the purposes of this Report, men’s clothing includes:
- Jeans, pants/slacks, T-shirts, polo shirts, button-down shirts, sweaters, sport coats, suits, outerwear, shorts, workout clothes (shorts and shirts).
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