Men's Facial Skincare - UK - June 2017
“The men’s facial skincare category shows evidence of having reached its peak, with a plateau in value in 2016 and an estimated decline in 2017. With NPD falling, there is little to entice new users to enter the sector, whilst low usage frequency amongst existing users is further stifling the value of the category.”
– Roshida Khanom, Associate Director BPC
This Report discusses the following key topics:
- Retailers are not engaging men
- Men are sticking to simple skincare regimens
- Disinterest could be driven by confidence
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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