Men's Fragrances - Europe - September 2011
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“Mintel sees much potential in the teen men's fragrance sector as young men (15-19s) are interested in expanding their grooming regimes beyond basic toiletries and are under-represented for fragrance usage. Just as women's fragrances have been expanded with more youthful flankers (eg Chanel Coco Mademoiselle), there is potential to introduce more youthful variants of some classic men's scents.”
– Michelle Strutton, Head of Beauty Research
For the purposes of this report, Men’s fragrances include eau de toilette, eau de parfum, and aftershave/splash-on fragrances.
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