Men's Fragrances - US - November 2010
US $4,460.03 (Excl.Tax)Excl. Tax Buy Now
The U.S. men’s fragrance market sold through food, drug, and mass channels excluding Walmart (FDMx) has been in steady decline since 2007, and shows no signs of reviving as long as the economy continues to stagnate. This poor climate has likely led nearly half of men surveyed by Mintel who do not use fragrance to say they do not do so because they consider them an unnecessary expense. However, there are a few reasons to believe that sales declines will at least decelerate, such as a growing male population and the continued popularity of gifting. This report provides in-depth analysis of these factors, as well as close examination of the following:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.