Men's Grooming - US - September 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The US men’s grooming market, as sold through food, drug and mass stores, will benefit from a growing male population between 2010 and 2015. As most population growth will occur among senior men—who are less likely than younger men to use a range of grooming products—grooming brands must make the most of the increasing number of senior men by aggressively marketing to them. Marketers will also be severely challenged by the poor economic climate’s impact on spending power, which for some men is likely curbing budgets for all but the most essential grooming items. Historical trended data from Experian/Simmons also shows that use of a wide range of grooming items remains unchanged between 2004 and 2010, further challenging brands to encourage higher penetration. This report offers in-depth coverage of these factors, as well as close analysis of the following:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.