Men's Haircare - UK - March 2018
“The men’s mass-market haircare category has continued to see value growth in 2017 as men show increased use of specialised products such as hair and scalp treatments, suggesting further opportunities for NPD. With the majority of men buying their own haircare products, engaging men in retail environments remains important, particularly as online retailers innovate in ways to attract this demographic.”
– Roshida Khanom, Associate Director BPC
This report examines the following issues:
- Little encouragement for men to trade up
- Ethics are important to men
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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