Men's Personal Care - US - October 2016
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- beauty, personal goods and toiletries
- October 2016
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The men’s personal care market is expected to reach $4.4 billion in 2016, representing growth of 15% when looking at the period from 2011-16. However, sales growth has slowed in recent years as the category stabilized and has been impacted by competition from a growing number of male-specific and unisex options. Future growth will rely on encouraging men to increase product usage and expand their product inventory by emphasizing male-specific benefits and highlighting packaging and format innovations.
This report examines the following issues:
This Report covers the US market for personal care products that are designated specifically for men. The product categories include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.