Men's Toiletries - Brazil - September 2014
“Brazilian men have learned how to reconcile a busy lifestyle with the shopping routine for cosmetics. The time pressures of modern life do not prevent them from shopping for toiletries, often on their own. In reality, they have just the opposite effect. He no longer asks her to buy his shampoo and deodorant. He prefers to choose them himself.”
– Victor Fraga, Senior Analyst
This report answers the following questions:
- How has beauty moved to the top of the agenda?
- How is the category becoming fast and proactive?
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