Men's Toiletries - UK - October 2014
“Post-recession, the male toiletries consumer remains intent on saving money on day-to-day purchases, and fashion trends continue to stunt certain markets such as shaving and hair removal. As a result the market has plateaued, however a number of opportunity areas exist for brands such as catering to a tween audience, the emerging body care segment and premium brand extensions.”
– Charlotte Libby, Senior Beauty Analyst
This report looks at the following issues:
- The male toiletries market must appeal to an ageing consumer
- Sport and exercise shapes the market
- Male grooming brands should explore extensions into new segments
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