Men's Toiletries - US - October 2009
Comprised of haircare, skincare, deodorants/antiperspirants, shaving cream/gel, and grooming/shaving scissors, the men’s toiletries market has grown between 2004 and 2008. Mintel analyzes both the men’s and unisex toiletries market to identify challenges and opportunities for men’s grooming manufacturers including:
- How men’s grooming products sales compared with those of FDMx unisex sales, and in which categories gender-specific positioning yields more success
- How male population growth in the US has created a challenge not only in limited new users but also in the age of users due to both maturation and attitudinal changes
- What haircare products are driving men’s haircare sales and how salon brands may be holding the segment back
- Which leading women’s skincare products are falling flat with men
- Where respondents purchase their toiletries
- How race affects choice of grooming products and frequency of changing appearance
- Why acne control may be undervalued in men’s skincare products
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