Menswear - UK - March 2013
“Shopping online for clothes via mobile devices is still a small market, but there is real potential for growth for menswear as male users of smartphones and tablets do not see security as an issue and fewer than average have experienced slow loading times or had problems paying. Consumers are increasingly using smartphones to browse for fashion whilst on the go, although increased uptake of tablet computers and their convenient size for shopping is making them more popular for actual purchases.”
– Tamara Sender, Senior Clothing Analyst
Some questions answered in this report include:
- Is the focus on menswear increasing?
- How important is fashion to men?
- Have men cut back on buying menswear amid the continuing economic downturn?
- What is the profile of consumers driving growth in the menswear market?
- In an increasingly multichannel environment have men changed the way they shop?
- What is the growth potential for m-commerce?
- What can retailers do to improve the shopping experience for men?
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