Menu Flavours - UK - February 2016
“Despite momentum in the economy in 2015, the legacy of the recession means that many consumers remain cautious with their spending. The onus therefore remains on operators to encourage further spending on this category, menu innovation remaining a key strategy.”
– Helena Childe, Senior Foodservice Analyst
This report covers the following issues:
- Rising consumer expectations
- Harnessing the rise of the 'everyday foodie'
- Driving Americana trend forward in 2016
Menu innovation remains important in a market that still needs to encourage diners to spend as ongoing caution over spending lingers despite improvements in the wider economy.
Furthermore, consumers’ willingness to try new dishes and flavours is giving the foodservice market space to be creative when it comes to menu development. For example, regional American cuisines, elevated vegetable dishes, niche ethnic flavours and specialist products such as Asian bao are all trending at the time of writing.
The fact that a third of diners now consider themselves foodies is also creating opportunities for restaurants to use standout dishes to push peer-to-peer recommendations and marketing on digital platforms such as Twitter and Instagram.
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