Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

“Despite being a fragmented market, stricter regulations are going to help ease food safety concerns. Amid interest in trying different ethnic cuisines, consumers are also beginning to combat over-flavouring. Their perception of nutrition of certain ingredients, be it superfoods or meat, can very much affect their decision-making. Although their desire to make their own choice of sweetness or spiciness is strong, they still crave explanation and guidance on menu selection.”
– Cici Wu, Research Analyst

This report looks at the following areas:

  • Nutrition presentation and acceptance
  • Backlash on over-flavouring
  • Superfoods are not superb in China

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
        • Definitions
          • Figure 1: Definition of low/mid/high MHI groups, by city tier
      • Executive Summary

          • The market
            • More dining out occasions propels growing momentum
              • Dining out experiencing stricter regulations
                • Foodservice provider testing with retail
                  • Companies and brands
                    • Single-source ingredients to deliver authenticity
                      • Grocerant: a new style providing better freshness
                        • Innovative restaurants try to blur the lines of different cuisine
                          • Strategies to tap into children economy
                            • The consumer
                              • Sugar becomes the new evil
                                • Figure 2: Food intake limitations, May 2018
                              • Dining out growth driven by young parents
                                • Figure 3: Eating out habits, May 2018
                              • High interest in trying different ethnic food
                                • Figure 4: Interest in ethnic food, May 2018
                              • Detailed information tops diners’ wish list
                                • Figure 5: Favourable menu changes, May 2018
                              • Super fruits become prevalent
                                • Figure 6: Superfoods benefits awareness, May 2018
                              • Nutrition plays a vital role in meat selection
                                • Figure 7: Correspondence analysis – Perceptions of different types of meat and seafood, June 2018
                              • What we think
                              • Issues and Insights

                                • Nutrition presentation and acceptance
                                  • The facts
                                    • The implications
                                      • Figure 8: Examples of colour-coded labelling system, Europe, 2016-17
                                      • Figure 9: Hunter Gatherer’s Make your own bowl selection, China
                                    • Backlash on over-flavouring
                                      • The facts
                                        • The implications
                                          • Superfoods are not superb in China
                                            • The facts
                                              • The implications
                                              • The Market – What You Need to Know

                                                • Momentum of growth driven by expanded dining out occasions
                                                  • Food safety guarded by stricter regulations
                                                    • Foodservice provider testing with retail
                                                      • Meituan-Dianping releases Chinese version of Michelin Guide
                                                      • Market Factors

                                                        • More dining out occasions accelerate market growth
                                                          • Figure 10: Consumer expenditure in foodservice, 2012-17
                                                        • Foodservice brands’ attempt on retail
                                                          • Stricter regulations to ensure confidence over dining out
                                                            • International foodies cultivated during outbound travel
                                                              • Meituan-Dianping has released Restaurant Guide
                                                              • Key Players – What You Need to Know

                                                                • Differentiation built with single-source ingredients
                                                                  • Grocerants offer upgraded freshness
                                                                    • Experiment with fusion food
                                                                      • Strategies to tap into children economy
                                                                      • Competitive Strategies

                                                                        • Single-source ingredients to deliver authenticity
                                                                          • Figure 11: Restaurants with their own source of ingredients, China
                                                                        • Memory-retrieving food
                                                                          • Figure 12: Examples of nostalgic food offerings
                                                                        • Freshness redefined by grocerants
                                                                        • Innovation Highlights

                                                                          • Fusion excitement
                                                                            • Figure 13: Examples of fusion food, China
                                                                            • Figure 14: American-style Chinese food opening outlets in China, 2018
                                                                          • Mushroom as a label of health
                                                                            • Figure 15: Innovation of mushroom in menu, China, 2017
                                                                          • Design for family
                                                                            • Figure 16: Examples of kid-friendly activities hosted by restaurants, China, 2017
                                                                        • The Consumer – What You Need to Know

                                                                          • Sugar tops the black list
                                                                            • Winning young diners with guided choices
                                                                              • Middle age crisis for nutrition
                                                                                • Super fruits well received
                                                                                • Dieting Habits

                                                                                  • Sugar becomes the new evil
                                                                                    • Figure 17: Food intake limitations, May 2018
                                                                                    • Figure 18: Percentage limiting intake of sugar and salt, by cities, May 2018
                                                                                    • Figure 19: New launches having claim on low/no/reduced sugar in categories of juice and yogurt, China, 2013-17
                                                                                  • Good fat and bad fat
                                                                                    • Figure 20: New launches of food and drink with minus claims, global, 2017
                                                                                  • Less meat for older men
                                                                                    • Figure 21: Percentage of consumers having tried to limit consumption of red meat, by age and gender, May 2018
                                                                                • Eating Out Habits

                                                                                  • Satisfied with dining out
                                                                                    • Figure 22: Eating out habits, May 2018
                                                                                  • Growth driven by post-80s parents
                                                                                    • Figure 23: Percentage of consumers who ate out more often in the last 6 months, by generation, May 2018
                                                                                • Interest in Foreign Cuisines

                                                                                  • Consumers are open to trying different ethnic foods
                                                                                    • Figure 24: Interest in ethnic food, May 2018
                                                                                  • Consumer preference fluctuates
                                                                                    • Figure 25: Penetration of ethnic food, June 2015 vs May 2018
                                                                                    • Figure 26: Ethnic food have eaten and would like to eat again, by region, May 2018
                                                                                  • Interest in Japanese food remains high
                                                                                    • Figure 27: Ethnic food have eaten and would like to eat again, May 2018
                                                                                  • Geographic locations affect consumer perception of ethnic cuisines
                                                                                    • Figure 28: Cross-analysis of ethnic food haven’t eaten but interested in trying, May 2018
                                                                                • Favourable Menu Changes

                                                                                  • Favour for detailed information
                                                                                    • Figure 29: Favourable menu changes, May 2018
                                                                                    • Figure 30: Example of choice of flavour, China
                                                                                  • Winning young diners with guided choices
                                                                                    • Figure 31: Favourable menu change, by generation, May 2018
                                                                                    • Figure 32: Cooperation of Michelle guide and Tmall, China, 2018
                                                                                    • Figure 33: Claim of suitable for, China, 2013-17
                                                                                  • Middle age crisis for nutrition
                                                                                    • Figure 34: Percentage of consumers who are interested in seeing nutritional information on menus, by age, May 2018
                                                                                  • Who are the new bon vivants?
                                                                                    • Figure 35: Eating out habits – CHAID – Tree output, June 2018
                                                                                  • Methodology
                                                                                  • Superfood Awareness

                                                                                    • Super fruits become prevalent
                                                                                      • Figure 36: Superfoods benefits awareness, May 2018
                                                                                    • Availability and ease of preparation drive acceptance
                                                                                      • Figure 37: New launches of juice drinks, by flavour, China, Jan-Aug 2018
                                                                                    • Potential with high income earners and parents
                                                                                      • Figure 38: Superfoods benefits awareness, by income, May 2018
                                                                                      • Figure 39: Superfoods benefits awareness, by family structure, May 2018
                                                                                  • Meat Associations

                                                                                    • Versatile chicken and premium beef favoured when dining out
                                                                                      • Figure 40: Correspondence analysis – Perceptions of different types of meat, June 2018
                                                                                      • Figure 41: Perceptions of different types of meat, June 2018
                                                                                    • Methodology
                                                                                      • Unexplored territory of duck dishes
                                                                                        • Figure 42: Associations with duck, by region, May 2018
                                                                                      • Nutrition plays a vital role in meat selection
                                                                                        • Figure 43: Consumption per capita of selected meat in selected countries, 2017
                                                                                        • Figure 44: Change of consumption of selected meat in selected countries, by kg/capital, 2017 vs 2016
                                                                                    • Meet the Mintropolitans

                                                                                      • Experienced and critical foreign cuisine diners
                                                                                        • Figure 45: Ethnic food have eaten and would like to eat again, by consumer classification, May 2018
                                                                                        • Figure 46: Ethnic food have eaten but not interested in eating again, by consumer classification, May 2018
                                                                                      • Higher expectation on detailed ingredient information
                                                                                        • Figure 47: Favourable menu changes, by consumer classification, May 2018
                                                                                    • Appendix – Methodology and Abbreviations

                                                                                      • Methodology
                                                                                        • Abbreviations

                                                                                        About the report

                                                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                        • The Consumer

                                                                                          What They Want. Why They Want It.

                                                                                        • The Competitors

                                                                                          Who’s Winning. How To Stay Ahead.

                                                                                        • The Market

                                                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                        • The Innovations

                                                                                          New Ideas. New Products. New Potential.

                                                                                        • The Opportunities

                                                                                          Where The White Space Is. How To Make It Yours.

                                                                                        • The Trends

                                                                                          What’s Shaping Demand – Today And Tomorrow.

                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                        Trusted by companies. Big and small.

                                                                                        • bell
                                                                                        • boots
                                                                                        • google
                                                                                        • samsung
                                                                                        • allianz
                                                                                        • kelloggs
                                                                                        • walgreens
                                                                                        • redbull
                                                                                        • unilever
                                                                                        • Harvard
                                                                                        • pinterest
                                                                                        • new-york-time